The Professional Education Unit ( Peu ) - 893 Words

The Professional Education Unit (PEU) at Miles College prepares candidates, at the initial level, in ten Alabama State Department of Education approved program of study areas. The unit programs of study are: Biology Education, Chemistry/Chemistry Education, Early Childhood Education, Elementary Education, English Language Arts Education, General Science Education, History/Social Science Education, Mathematics/Mathematics Education, Music/Music Education (Choral), and Music/Music Education (Instrumental). The assessment data included in the unit’s self-study states that candidates preparing to work in schools, know and demonstrate content knowledge, pedagogical skills and professional dispositions needed to be facilitators of learning for all students in P-12 schools (IR, p. 3). Nine of the ten programs of studies that are approved as Class B programs by the Alabama State Board of Education through May 31, 2017 (Exhibits 1.3.a.1, 2.3.b.1a-c, 5.3.e.9, and 6.3.a.3). There was no documentation provided to verify the current approval status of the Music/Music Education (Choral) program. All ten programs matriculate to a baccalaureate degree. There is documentation for Elementary and Mathematics/Mathematics Education program that indicates that they met all of the Alabama State Standards (Exhibit 1.3.a.2). There was no documentation for the other 8 programs related to meeting the Alabama State Standards. In the IR, it states that the conceptual framework currently in placeShow MoreRelatedSocial Networking Site14603 Words   |  59 Pagesapart from the crowd. A lot of social networking sites start to appear from year 1997 to 2001 that supporting various combinations of profiles. For an example ASIANAVENUE, BLACKPLANET and MIGENTE are the sites that allowed users to create personal, professional and dating profile. Besides that in 1999, LIVEJOURNAL listed one-directional connections on user pages to allow the users mark others as Friends to follow their journal. In 2001, the next wave of social networking sites is begun when Ryze.com was

Analysis Of The Movie The Wolf - 990 Words

Lexi froze in place as she heard the wolf in the alleyway growling at her. She had almost forgotten about him while facing the wolf guarding the entrance of the alleyway. She looked over at him slowly, scared to make any sudden movements in case they would find it threatening and pounce on her. But, despite her cautious movements, her nightmares still came to life. She suddenly felt razor sharp teeth sink into her arm. It felt like her bones were being flattened and that her arm would snap in half. Lexi let out an ear shattering scream as the pain radiated through her body and she nearly blacked out. She looked forward toward the large wolf guarding the entrance. He seemed to be smirking in glee at her painful struggles to break free from the jaws of death. She struggled as best she could despite the pain, but all of a sudden the wolf was no longer there. In its place was a pair of beautiful green eyes looking straight at her. Her heart fluttered. Logan. She wanted to call ou t to him but before she could the wolf holding her arm was dragging her further and further into the alley. She wondered why Logan was just standing there looking at her. She suddenly howled in pain as the wolf started to maul her. His claws were digging into her delicate flesh and she was losing blood fast. She could feel him bite her bones, crushing them and tearing up her skin. Lexi’s mind flashed to her parents, the picture in the police report. Would she die like them, mauledShow MoreRelatedAnalysis Of The Movie Wolf Of Wall Street Essay1942 Words   |  8 Pages Wolf of Wall Street Analysis The movie takes place in the early 1990’s, when Jordan Belfort partners with Donny Azoff to start his brokerage firm, Stratford-Oakmont. After the introduction given by Jordan, we follow his life from the time that he is 22 years old when he had just started on wall street, all the way to the time of his arrest. Throughout the movie, you can see Jordan’s narcissistic personality aid him in his rise to the top and eventually lead to his fall. Per the DSM-5, an individualRead MoreAnalysis Of The Movie The Wolf Of Wall Street 2091 Words   |  9 PagesEthics and Wall Street The Movie that I choose to analyze was the movie The Wolf of Wall Street this movie is about a guy who is starting off his career wanting to earn money fast so he goes to Wall Street and works as a broker for a small firm, where he ends up picking up bad advice along with some bad habits that get him rich fast, but not in a very ethical way. Some of the main characters that I will be talking about in this essay are Jordan Belfort also referred to as Jordy, he is played byRead MoreMovie Analysis : Wolf On Wall Street 1674 Words   |  7 PagesLane Kocovsky August 14th, 2015 Film Critque Disregard for Ethics In any given movie that one may watch, you can break it down and look at the philosophical meaning behind it and create an ethical perspective. One could take bits and pieces of the movie and compare them to the ethical theories of either one or multiple theorists, with the goal being to create a better understanding of what the film’s ethical basis is and how exactly they incorporate the theorist’s ideas into the film. One ofRead MoreThe Scientific Study Of Customs Of Individuals And Their Cultures Essay1571 Words   |  7 Pagesin a different way. â€Å"Uterine Families and the Women’s Community,† an article written by Margery Wolf, reviews the the families and extended families in relation to the wife in Taiwanese marriages though the 1960’s. She claims that duty to ones family, whether the ‘temporary’ family she is born into or the one of her husbands when she gets marries, organized marriages instead of romantic love. The movie , â€Å"Eat a Bowl of Tea† (1989) illustrates the relationship of romantic love and duty among two Chinese-AmericanRead MoreFriday Night Lights: Structure Functional Theory Essay1456 Words   |  6 Pagesinterrelated, and when there is a disturbance in any one of the parts, is when you can see the interdependence. But what is important about this theory is that â€Å"there will always be some reorganization and tendency to restore equilibrium† (Wallace and Wolf 17). Functionalist do not believe it’s crucial that the people involved in the society to be aware of this interconnectedness anymore than the brain and heart consciously realize that they work together as an organism. In Friday Night Lights weRead MoreFilm Analysis Of 300 Movie1428 Words   |  6 PagesRichardson History 101 26 September 2017 300 Film Analysis The 300 is a spectacular movie designed to provide the viewer with a sense of excitement and anticipation. The movie is loosely based on past events with Sparta and their conflict with Persia, back in 480 BC. And while the movie is founded on a historical event, there are many historical inaccuracies throughout the film. These inaccuracies are created to add depth and new excitement to the movie, but also gives the viewer a false understandingRead MoreThe Wolf Of Wall Street Essay1753 Words   |  8 Pagesunethical film. I will be discussing my own thoughts and perspectives revolved around the movie, from reasons and circumstances that leads to an unethical life, to outcomes of it and much more. The Wolf of Wall Street is a black comedy, dramatic film featuring the great Martin Scorsese as a director, starring Leonardo Di Caprio. Leonardo Di Caprio plays the role of Jordan Belfort, â€Å"The Wolf of Wall Street†. The movie is set in the 1980’s – 1990’s, handling a true story, the story of the successful smartRead MoreRhetorical Analysis Of Disneys Frozen1219 Words   |  5 PagesRhetorical Analysis: Disney’s Frozen Walt Disney Productions prestige is to never disappoint and their latest movie Frozen, is no exception. The movie centers around the lives of two sisters, kind-hearted Anna and the frightened Snow Queen Elsa. Fearless Anna sets off on a journey to find her sister, who flees to an icy mountain after she accidentally traps the kingdom of Arendelle in an eternal winter with her ice powers. Disney’s 2013 animated film reeled in its target audience and more; the filmRead MoreEssay about Is Google Making Us Stupid948 Words   |  4 PagesSamantha Hammack Dr. Turner English 111-011 24 October 2012 Rhetorical Analysis of â€Å"Is Google Making Us Stupid?† Nicholas G. Carr has written an abundance of articles about technology. Some of his work includes: Does It Matter? Information Technology and the Corrosion of Competitive Advantage, and The Big Switch: Rewiring the World, From Edison to Google. One of Carr’s achievements, â€Å"Is Google Making Us Stupid,† smoothly persuades the reader to believe that the Internet is taking over theRead MoreAnalysis Of The Book The Wolf Of Wall Street 1865 Words   |  8 Pages Character Analysis of Jordan Belfort in The Wolf Of Wall Street Vidwatta Gawade Suffolk County College Character Analysis of Jordan Belfort in The Wolf Of Wall Street The movie I chose was The Wolf on the Wall Street. The character in the movie that I analyzed was Jordan Belfort. His occupation is a broker. In the movie, we saw no information about his childhood, thus Antisocial Personality Disorder can be ruled out for Jordan Belfort. Notable qualities of Jordan Belfort include

Teaching Assistant free essay sample

Describe how you might contribute to a lesson given to a group of seven year old children learning to play percussion instruments. As a Teaching Assistant my role is to maximise learning, create a safe and positive environment and minimise behavioural problems. To achieve these aims communication with the class teacher is essential and knowledge of the learning objectives that are to be achieved should be understood. Prior to a lesson where children are taught to play percussion instruments one of my roles will be to set up the learning environment ensuring the classroom is clean, safe and tidy. The desks and chairs will need to be laid out in a manner suitable to allow the instruments to be used safely and correctly. The required number of instruments should be checked and all instruments should be cleaned and ensured that they are safe and in working order. Good preparation beforehand will save time and prevent boredom therefore minimising behavioural problems. For searching the internet; an activity could be carried out with the class whereby the class come up with a list of suitable search terms, having entered the each terms, the teacher and groups compare the results of the search returns from the different search strings. To encourage independence in the development of ICT skills the teaching assistant will need to select and use appropriate learning packages, access information and follow instructions, skill might include. Shutting down use of appropriate software packages  accessing and using learning programmes accessing information files/CD roms/internet using electronic communication I. E. e-mails, fax and video conferencing. The teaching assistant can support the culture of independent learning in the pupil by; providing an appropriate level of assistant to enable pupils to experience a sense of achievement. Maintaining self-confidence and encourage self help skill in the use of ICT having the ability to operate ICT equipment s afely using ICT equipment effectively as a learning resource.

The Hiking Trip free essay sample

In the short story, Jeff has to go on a hiking trip with his dad. The only problem was that the hiking trip was to reach town and get help for his brother that stayed back in the camp they were staying at. In this short story, Jeff showed his mood as a reluctant yet motivated courageous guy and the author reveals this by setting up a conflict in which Jeff has to express his qualities and act braver than he is in order to find a solution. The author of this story creates a scenery in which it builds up to the main point or main idea. The proof of the selections and quotes used will show the attitude and mood of Jeff throughout the story and how they change based upon the situation he is in. At the beginning of the story, Jeff shows that he is reluctant and in a way scared towards making the hiking trip with his father across the canyon in order to reach town. We will write a custom essay sample on The Hiking Trip or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I never wanted to come on this stupid old hiking trip anyway! His voice echoed, shrill and panicked, across the narrow canyon. Jeff reveals that although it is to reach the town he will not change his mind about how much he does not want to make the effort to go across the canyon. He states that he is scared and does not want to have courage when his father explains to him as he gets tired that he needs to be brave and go across with a level head. Although this might have changed Jeffs mind, he still did not want to go and this showed that his childhood behavior played part in the story as well. After his fathers weariness and loss of breath, he convinces Jeff to cross the canyon because he tell him that his brother needs medical attention in order to save his life. This makes Jeff come into realization that he needs to be brave and soon becomes motivated in crossing the canyon. As soon as helt that motivation towards his brother, Stone by stone, they made their way up the canyon. Jeffs father grew smaller and smaller in the distance. This is a great example in the showing of how motivated he was not from the beginning of the story. Jeff felt that by saving his brothers life was a great way to push him and accomplish what they were reaching for. Towards the end of the story, Jeff manages to reach the town without his ather and has grown proud of himself. Although he was short of breath and it had become hard for him to breathe, he was happy he was able to accomplish what they had come for. Jeffs fathers praise helped Jeff realize that he had done a great deed in helping him out. Youre a hero, son, his father said with a smile. You saved Mark. This was a great way to show that Jeff had done the right thing in saving his brothers life. Another g reat example of the motivations was that he was repeating to himself the words of Cant stop, he thought. Marks in big trouble. Gotta keep going. This was a great help in what Jeff was trying to do. Overall, Jeff is a strong-minded, courageous boy. Although, he was reluctant at first to go across the canyone, the situation in which his brother was in motivated him to set aside his complaints and do whatever it took to get help for his brother. Jeff was brave to risk his safety and personal health by overcoming his obstacles and pushing through the problems he felt of himself as he was getting closer to the town. The author reveals Jeff as a strong, brave, caring young boy.

Cultural Assimilation In Hemmingway And The Power Of One Essays

Cultural Assimilation in Hemmingway and The Power of One Cultural Assimilation in Hemmingway and The Power of One Throughout the world, there are many diverse cultures, each of these distinct cultures have different backgrounds, rituals and practices. These cultures have a profound effect on the minds of their inhabitants. It's a person's culture which effects their thoughts, beliefs and their outlook upon life. It doesn't matter where you are from or where you go to, you always have a piece of your culture with you wherever you are. It is your cultural heritage's and background which molds your mind, and your thoughts of how you perceive the world around you. In every culture different aspects of the society are viewed differently. Some cultures share similarities with other cultures about how they view things. In many cultures sports plays a key role in the society, and many times the whole community is based around the sports. No matter where you are from, sports will always play a role in the society. Many times in literature you can t ell where the setting is or where the author is from by the way the community or society in the literature view sports. If you look at the literature that authors produce and where they are from, you will notice a common trend in all of their work. The cultural heritage of the writer affects the perspective in which they write from or about. The cultural heritage affects the writers perspective in many different ways, among them are stereotypes and the setting of the story and the everyday activities that the character go through. Two prime examples of how an authors cultural heritage affects the perspective that they write from is the South African author Bryce Courtenay and the American author Ernest Hemingway. Bryce Courtenay was born and raised in South Africa and received his early education there. He spend the majority of his adolescent life in South Africa and in his final year in Africa he spent it in the copper mines of Central Africa, before he moved to England to complet e his education.1 Courtenay spent his early life in Africa, and the African culture had a profound affect him. His time in the copper mines also had a penetrating effect on him and it is visible in his writing, when he wrote about the mines in Africa. In the book The Power of One, Courtenay writes form the perspective of a young British boy in South Africa which shows how cultural heritages affects the writers perspective. It is apparent that the prejudices had a astonishing affect on Courtenay, especially with the hatred between the Boers, Blacks and the British. Because of the hatred going on in South Africa at the time of his growing up and even today, you can sense a tone of racism in his writing. "Please, Meneer, he hates kaffirs (blacks) just like you."2 Frequently in the book the black are referred to kaffirs and other derogatory terms. Through the years, because of wars and other disagreements the Boers have come to hate the British, and vice versa and the Blacks in souther n Africa have always been hated ever since the white Europeans arrived. This hatred started between the British and the Boers when the British first came to Africa during the slave trade. The Boers from Europe, had migrated to Africa for freedom, freedom of religion and of the prejudices that they faced in Europe. There was peace between the British and the Boers until the Boer republics were found to be rich in diamonds and gold. Fortune hunters, mostly British, poured in to stake claims,3 which belonged to the Boers. That is when the tension increased. Soon after was the Boer War, and since then there has been a great amount of tension and hatred between the British and the Boers. "...he stopped halfway down the alley and shouted in Afrikaans, 'I'll get you back for this, you rooinek (redneck, a derogatory term for the English) bastard.'"4 Time and time again in the book you can feel the tension and hatred between each of the groups in South Africa. Another area of his culture that is present in the

Proposal to help fight against domestic violence in Pocatello, Idaho

Proposal to help fight against domestic violence in Pocatello, Idaho Domestic violence is a problem that is prevalent in the American society and latest statistics show that it is running out of control. Therefore effort must be made to stem the spread of this vice which has now been declared a criminal offence.Advertising We will write a custom essay sample on Proposal to help fight against domestic violence in Pocatello, Idaho specifically for you for only $16.05 $11/page Learn More While statistics explain the extent to which this social vice has been ingrained in the society, the social vice is having a number of effects. It problem has been declared as a criminal offence as well as a social and health issue. It affects men, women as well as children in equal measure. Women and children however are the largest number of victims of domestic violence in America (Hayward, Steiner and Sproule para 1). The offence includes the physical attacks, psychological torture, economic manipulation as well as sexual abuse and harassment . These abuses have both short term and long term effects and leaves the victim in a poor emotional, social and even economic state (para 2). Furthermore those victims abused by an intimate partner tend to have more emotional, mental and physical consequences than those who that are victims of attacks from strangers. There have been attempts to record statistic on the occurrence of this crime by state. In Idaho alone, it has been reported that about 6177 domestic violence incidences occurred in the year 2009. This is a worrying statistics and shows that at least 17 cases happen every 24 hours (Laird para 1). As such, the family, which is the basic unit that forms the society, is bearing the brunt of this social vice. Therefore there is need to intensify the fight against domestic violence. Several programs have been put in place to stop the vice. This includes jail terms for offenders, legal fines, restrictions and incarceration. Other programs include behavioral and attitudinal mod ification for the offenders (Hayward Steiner and Sproule para 4). However this seems not to be enough. More partners such as corporate organization need to be engaged in activities that involve the sensitization of the society at the family level. Therefore Walmart has organized a sensitization program in Pocatello, Idaho. Solution Having realized the need to involve the family unit in dealing with this vice, Walmart has organized a sensitization program that will involve the education of whole family to increase awareness on the issue.Advertising Looking for essay on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More Walmart will team up with like minded companies and corporate organizations, in the organization of the event that has been dabbed â€Å"Walmart Stands Up Against Domestic Violence.† The purpose of the vent will be to involve the family in several ways. During the event all family members in cluding children will be encouraged to engage in positive dialogue at home as a way of enhancing peace and constructive domestic conflict resolution (Daya para 3). This will help avert situations that would degenerate into domestic violence. The family unit will also be educated about the gross effects of the vice and the possible counter effects. Each family member will also be sensitized on the roles they should play as individual’s at home and even in the society to avert the crisis. Most importantly attendants will be given useful information on groups that they can turn to for help should they fall victims to domestic violence. The event organizers will also have session’s where people are informed of the legal options available in the state of Idaho that deals with domestic violence. Lastly, attendants will be educated on how to identify traits and signs in their partners and take cover before they fall victims. There are several business communities that will be involved in the event. They are Family Service Alliance, Ridleys Family Markets and Rose Park Aquatic Complex. Each of these will have specific roles they will play in making the event a success. Family Services Alliance will provide information and education services for attendants. While Rose Park Aquatic Complex will organize parallel recreational and entertainment activities such as swimming and face painting for children, the parents can use that opportunity to visits family services alliances stands and get useful information about domestic violence (Daya para 2). Educators will provide and use such educational, materials such as brochures and posters. These two materials contains condensed information, while booklets, information guides and reports are a bit detailed and will be used for further learning and reference (OPDV para 1).Advertising We will write a custom essay sample on Proposal to help fight against domestic violence in Pocatello, Idaho specifically for you for only $16.05 $11/page Learn More The organization will also organize open forums for adults with the intention of getting the public opinion on the vice and possible methods to eliminate it. Rose Park Aquatic Complex will play the host and has volunteered to provide the following services during the three day event. They will provide catering for volunteers, and participating teams free of charge but will also set up a temporary cafà © for family snacks. The host will also provide recreational facilities such as swimming competition for children, face painting as well bouncing castles. There will also be adult fun events such as tag of war. Ridley Family Markets will provide support staff that will be very handy in coordinating the event. It will also provide refreshments and snacks offer to transport volunteers to and from the venue. Benefits The benefits of this event cannot be quantified as there would be no proper mechanism for that. However, there will be certain achievement that can be identified at the end of the event. Most importantly, the event, being held for three days, will increase awareness of the problem in the Pocatello, Idaho community (Lehmann para 3). This is because part of the training will involve statistics of the nature and trend that the vice assumes. The participants will also be encouraged to share the information during the event with any person who they know is a victim of domestic violence. This information will include contact for support groups for such victims. The event organizer will also importantly gather public opinion and knowledge on the vice, which will be use in further developing educational materials for future events. The event has also established mechanism for any participant who wants to share information in confidence. Such will include participants who want to share persona experiences or reveal names of possible victim they are aware of. Should such people be identified follow up wil l follow with the aim of linking them with relevant support groups. Most importantly the event organizers have organized dramatized scenarios that highlight the importance of dialogue in resolving family conflict. In addition to these benefits, the participating business organizations will benefit greatly from such social events. They will have an opportunity to team up together and show concern for the community. Such community involvement will enhance the businesses’ publicity that will improve the companies’ public image and popularity.Advertising Looking for essay on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover the vent will be used by Walmart to prove that it embraces fair competition from small business such as Ridleys. Walmart will also use the event to market its promotion that is offering discounted family packs such as breakfast, sanitary, laundry as well as soft drinks for the local Pocatello community in its local outlet. Cost Analysis The following is the break down of the costs for the three day event: US$ 5000 for renting Rose Park Aquatic Complex recreational facilities like swimming pools, bouncing castles and swings US$ 2000 for refreshments for volunteers US$ 4000 For advertising and printing educational materials US$ 1000 for paramedics, security and firefighting services US$ 500 for hiring portable restrooms The grand total budget for the vent is US$ 12500 Conclusion Domestic violence is real and happens to common people every day. It is a vice that should not be tolerated because it is the violation of human rights the supreme constitution seeks to uphold. Stat istics prove that more people than imagined are victims of such heinous acts. As such there is need to involve the family by the way of helping it acknolwged that the problem persist and that it’s the family that stands to loose. Sensitizing the family will involve the corporate world. Companies will thus get this opportunity to show that they care for the family unit and by being involved business organization will prove that they are concerned about the social welfare and development of the family. Walmart will as use this event to show that it cares for the family by running a parallel promotion that offers family goods at a discount to the local community. This will boost the organizations public image. DAYA. â€Å"Daya’s â€Å"One Voice† Initiative During Domestic Violence Awareness Month.† Indo American News. 2010. Web. Hayward, Karen., Steiner, Susan and Sproule, Kathy. â€Å"Womens Perceptions of the Impact of a Domestic Violence Treatment Progr am for Male Perpetrators.† Med Scape Today. 2007. Web. Laird, Darien. â€Å"Pocatello Aims To Halt Domestic Violence: Family Services Alliance Kicks Off Awareness Month Activities†. Local News. 2010. Web. Lehmann, Christine . Campaign Vows to Raise Awareness of Domestic Violence. Psychiatric News. 2001. Web. OPDV. â€Å"Publications Public Education Materials.† 2010. Web.

Kiva Microfinance and the Future China Essay Example | Topics and Well Written Essays - 500 words

Kiva Microfinance and the Future China - Essay Example The major challenge faced by Kiva microfinance is the emergence of other organizations that deal in similar same services it offers. Government policies had been established to permit loan granting organization leading to business competition. This calls for vigilance on how Kiva invests their money or grant loans. The sole reason for the establishment of many loans granting corporations is to help the country grow economically (Sinclair, 36). These have allowed lender borrow a large amount of money as compared to other days. This is because the law charges the same interests between 3,000 and 10,000 thus lenders give out large loans so as to get high interest in return. The setback has resulted in irresponsible money lending with Kiva since it is not logical for a poor person to borrow one million to start a business because there is no guarantee that the money will be refunded. It is noted that 20% and below of the money given out as loans serve the rural population whereby it is t he farmers and small scale business people who benefit a lot from this micro-finance organization. In conclusion, a lot of development is expected in Kiva microfinance to help the eradication of poverty globally. Kiva micro-finance is working with various nations to ensure that people are encouraged and taught some of the basic enterprenual concepts. Due to the population increment, Kiva aims at providing loans to the jobless to help avoid an increase in criminal cases. Loans help those with enterprenual skills meet some of the long-term goals.

Memo Essay Example | Topics and Well Written Essays - 500 words - 5

Memo - Essay Example rts inadvertently, found out from the Academic Support office about her illness and since then kept on taunting her and publicly disgracing her in a class comprising approximately seventy (70) students. Meanie referred t her as â€Å"†¦a moron and the most brainless, dim witted person I’ve ever met. By the end of the fifth(5th) week Ms. Jones could take it no more and had no other option but to quit school. Unfortunately she had to leave her studies and let go of long cherished, childhood dream of becoming a lawyer because in the words of professor Meanie threatened to flunk her. In order to give full attention to her studies she left her a reasonably good paying job as a paralegal. After leaving her studies she again sought the old job but the positioned was filled up, so she had to work under another attorney Ms Bea Aach, a hard task master, and as inconsiderate if not more than her professor. These factors lead to further deterioration in her mental and physical health, so much so that she was hospitalized. Consequently Ms. Jones resigned from this job. As of present Ms. Jones, earns her meager income by writing abstracts. Because of her ill-treatment first at the hands of the Professor at LCLC and then while working under Ms. Bea Aach, her mental health has been badly affected. And a perfectly able young woman with a lot of potential because of the ignorance and mal-treatment of her professor and later the inconsiderate attitude of her employer is suffering as her malady has increased manifold. Initially when she gave up her studies and later had to give up her job as well, she had recurring nightmares and had sleeping problems. Now he does not suffer from nightmares but she has sleep disorder. And because of her bad experiences in the past she is reluctant to get treatment Previously she had a normal social life but now owing partly to her economic problems and the inconsiderate behavior of the people around her she is reduced to a wretch and a recluse.

Suburban Sprawl (Environmental Issue) Essay Example | Topics and Well Written Essays - 1000 words

Suburban Sprawl (Environmental Issue) - Essay Example These hazards being talked about refer not to only to body health issues but a rapid jump in mental health issues, prompting the former vice president of the U.S Al Gore to comment that the urban spread is like â€Å"cookie-cutter monster.†(Brooking Inst, 1998). While supporters of urban lifestyles contend â€Å"consumers prefer lower density neighborhoods and that sprawl does not necessarily increase traffic.† (Moore, Henderson, 1998). Nevertheless there is evidence that urban sprawl is one of the primary contributing factors to the specter of inner city degeneration. By pulling economic resources out of communities that are already existing and diffusing it into new and unconnected developments away from the current core, older communities get neglected and are led to ruin. These new developments are subsidized heavily to create newer roads, water and sewer infrastructure, new schools and enhanced spending on police and fire protection. While urban spread directly inf luences new lawns using ever more water and the use of chemical fertilizers as well as pesticides, it displaces native plants, which have not needed constant watering. It could be concluded that Sprawl wastes tax payers’ money With the population of the world exceeding 6 billion already and progressing toward doubling by the 22nd century, it is estimated that 95% of the new inhabitants of the planet earth will be living in urban areas. When compared to the fact that only 15% of the world lived in urban areas as recently as 1990, the task to manage urban sprawl is both vital and urgent. If not the exponential growth in urban dwellers combined with Socio-economical, geopolitical factors, with the certainty of limited land availability and in -efficient planning is certain to create cities that devour land used for other purposes historically directly influencing equally important aspects such as food security. Combating urban sprawl has two major forms of endeavor both, which i nclude detailed planning. â€Å"The first, the French/British/European tradition, considers urban planning a matter of public health and focuses on strong land- use regulation, public-sector investment, and civic design. The second tradition, born in North America, focuses on zoning and subdivision regulations within a context of strong private property rights† (Calthorpe, 2001)). Peter Calthorpe a New Urbanism thinker and architect illustrates the differences in these two styles by flavoring the European model a more ecological model and the North American planning model a more mechanically motivated model. The European model appears to be the antecedent to the concept called smart growth, and the other of developing efficiencies through zoning. The search for solutions to urban sprawl has given birth to various special-interest groups that promote a concept termed SMART growth at all levels federal, state, and local government. This might look nostalgic with a promotion of return to the city lifestyles of the last two centuries. Living in smaller apartments or smaller land plots with the emphasis on limiting transportation to bicycles or simply walking. Smart growth can be defined as the prevention of urban sprawl through meticulous planning with associated restriction to

The determination of basic long-term goals and objectives of enterprise

The determination of basic long-term goals and objectives of enterprise INTRODUCTION Alfred Chandler a business strategy theorist in the area of business defines strategy as The determination of the basic, long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for these goals (Chandler, 1962:13). By White (2004) in a simple definition says Strategy is regarded as a unifying idea which links purpose and action. In that case strategy combines the communication of human goals and the organisation of human activity to achieve those goals. The concept of strategies business organization provides the means for it to generate income and competitive advantage by the persistent development and bringing new products into the market. For companies to be in competitive advantage it has to focus on meeting and supplying products to meet the rapid changing needs of the customers (White,2004) .This proves the reason companies give the idea of new product introduction (NPI) appropriate consideration. New Product Introduction is a project without a guaranteed success but yet an expensive one. The company has to consider the market in which they are competing, the nature of the competition and how their capabilities will enable their products to be successful (White,2004). New Production Introduction generally entails innovation, that involves the modification of an existing product. Innovation is an essential accepts of all New Product Introduction projects and it involves a lot risk taking. New Product Introduction entails creativity, experimentations and analysis, that require a huge amount of finance (Baker and Hart 2007; Allen and Hamilton 1968). In order ways, to achieve a high successful rate in New Product Introduction, we have to manage innovation properly. The New Product Introduction in companies has to adopt a good strategy for the company to achieve a corporate strategic objective. The help of good corporate strategy facilitates the New Product Introduction strategy for an organized business performance (Baker and Hart 2007). A companys organized business strategy entails high creativity of innovation and technological drive with risk engagement. The relationship between NPI strategies and business performance was identified by Copper (2001) with the three points of business new products performance which are; High-quality new product process Resource commitment New product strategy Cooper (2004) establishes that business performance is directly proportional to the introduction of new product performance which is dependent on the strategy employed. Here are list of New Product Introduction strategies that a company could use: The Differentiated Strategy: Differentiated strategy is the process that involves market aggressiveness, high technological approach, and quality price. This Strategy involves a percentage of 15.6% of manufacturing companies. In this strategy the companies are liable to maximize their competitive advantage in the market. Differentiated strategy is said to have a brilliant success rate (Anderson and Smith 2010). The Low Budget, Conservative Strategy: Companies that adopt this strategy usually favour a low RD budget and undifferentiated products (Anderson and Smith 2009). The Technology-push Strategy: The strategy here is pre-occupied with technological development and they lose focus of their market demands. Here, their success rate is fairly average. This strategy is mostly seen within the dot-com companies mostly in the late 90s (Anderson and Smith 2010). High-budget diverse Strategy: High-budget diverse strategy is considered as a high, and unfocussed RD budget. The strategy is related to the technology-push strategy. The Not-in-the-game Strategy: The Not-in-the-game strategy has a careful, favouring low risk, low technology products. Its goal is attained by low product performance. It is concluded that the differentiated strategy provides the most excellent business performance in the market (Anderson and Smith 2010). COMPANY BACKGROUD The Coca-Cola Company is the worlds largest beverage company refreshing consumers with more than 500 sparkling and still brands. Along with coca-cola, recongized as the worlds most valuable brands, including Diet coke, fanta, sprite, coca-cola zero, vitamins water, Powerade minute maid, simply and Georgia coffee. Globally, we are the number 1 provider of sparking beverages, juice and juice drinks and ready-to-drink teas and coffees. COCA-COLA CHINA Coca-Cola China is one of the most well known international brands in china, with a leading position in the soft drinks market. Since re-entering china in 1979, coca-cola has invested more than US$ 2 billion in the local market. By the end of October 2009, china business unit has established a total of 39 bottling plants. MARKET, COMPETITORS AND CUSTOMERS The beverage market is a very competitive one, due to the low barriers to entry, also the tendency of replication is high and the rate of changing trend because of the switch in customer feedback on a exact product is high. NPI STRATEGY The NPI strategy coca-cola used was the differentiated strategy. The new products are brought into the market by knowing what the customer wants in a specific time and place, which enhances a target market. New products could be accomplished by the process of market trend and recognition of a market place. The success rate of a product is achieved by the market target (Graham et al, 1993). The improvement of the new ultra-light bottle is the peak of its size in the Chinese beverage market and has reduced the carbon footprint by 30%. Thereby helping it be an environmentally friendly in the terms of the global green effect, the bottle is designed in a way that it can be simply be twisted and compressed after consumption, in that process it saves more than 70% of the space needed while the bottle makes it way to recycling(Coca-cola, 2010) Shown in Fig 1 is the sustainable packagin Fig 1: Shown is a sustainable packaging MARKET RESEARCH AND PRODUCT CONCEPTS Trott. P(2005) says that new product strategy is part of a web of strategies. It is linked to, and its objectives are derived from, marketing strategy, technology strategy and the overall strategy. During a general market research, coca-cola discovered a target market, within which the consumers required their beverages in bottles no longer in plastic bottles. At the moment, ultra-thin classic contour glass bottle are in demand in the market. The ultra glass bottle has found a clear product idea. PRODUCT DESIGN The new ultra glass bottles are small but still contain the same content. The bottles are 40% stronger, 20 percent lighter and 10 percent less expensive than the traditional contour bottles. The challenges of the new ultra glass bottle were packaged to step up innovation in soft drinks. Packaging to bring the latest technology. PRODUCT LAUNCH The new ultra glass bottle was launched in 2000. DIAGRAMOF THE PRODUCT RESULTS Trott, P(2005) says a successful brand combines an effective product, distinctive identity and added value as perceived by customers. Coca-cola china undertook a sustainable packaging rest analysis with its bottling partners to inform new packing solution. We have reduced the glass we use in our packaging by approximately 11,000 tons by adopting ultra glass technology through responsible manufacturing and redesign efforts. CONCLUSION Coca-Cola company china was established to gain competitive advantage and boost their business performance. The author carefully analysed the strategy used in coca-cola for the new production introduction was successful and it was market intensive. According to Miles and Snow the business strategy used by coca-cola was the Defenders. Coca-cola did not only invest in RD and the market research respectively, their strategy path was focused. In the sense that the direction or flow of the decision making were in line with the clearly defined product, target market, processes and resources needed. RECOMMENDATION Before developing an NPI strategy, take into consideration the companys capabilities and most importantly the overall corporate strategy of the company. The use of a product innovation character, said by Crawford (1997:65) as a document that gives the conditions under which an organisation will operate, will be of great benefit to company, because it specifies the objective to be achieved.

Business Presentation :: GCSE Business Marketing Coursework

Business Presentation Techniques for a Perfect Business Presentation Technicalities are all too often to blame for miscues and failures in today’s Business world. How often do you hear about some on not getting a Job because there was a technicality problem with his or her resume? Unfortunately it happens all the time. I plan on presenting the skills and knowledge from start to finish for a perfect business presentation. Listening is not a skill that most people perform well; on average a person listens at only 25% efficiency (Curtis, 1997), making listening even more important to develop this skill. As human interaction goes, listening is the most important skill in communication. So many opportunities are lost by poor listening skills, not to mention losing valuable time. The importance of listening is immeasurable. Listening is a heavy element of communication, speaking well is not worth anything unless the receiver in a conversation listens just as well. Listening is basically a form of comprehension, if you do not listen than you cannot comprehend what is being said. According to a study by J.D. Johnson (1971) found that listening affects the understanding of a problem, the retention and attention of an individual, and the overall moral of the group (p. 297). As a consequence a good listener has more confidence and is able to have a vision of self-promotion. This is especially important in a job interview, and creates a more positive social environment for ones self. People are always more re4spected when they listen and demonstrate a good attention span. Listening habits are gradually and naturally inhibited over our entire lives. According to Curtis (1997) however, most of these acquired listening habits are undesirable (p. 64). They are generally described as second nature, or performed with out thought of even doing so. Nevertheless, they can be overcome by observing the common causes of such ineffective listening. These causes are: Talking rather than Listening, The entertainment syndrome, giving into bias, Uncritical listening, Giving into distractions, fear of difficult material. Most of these are self-explainable, but some are not. The entertainment syndrome for example is a significant one. It includes the basic need for people to be entertained. If such a speaker does not entertain it is easy for us not to give him or her our attention (Curtis 1997).

Discuss ‘Apollo 13’ a space drama, Directed and produced by Ron Howard

Apollo 13 a space drama, Directed and produced by Ron Howard and was made in 1995. It was made to look as realistic as possible without it being a documentary; no original footage from the launch was used, apart from a few embedded images like in the news on TV. Howard used many different techniques to achieve realism: editing, camera angles, special effects and historic words phases and speeches, but before he even started filming he had a good idea of the astronauts backgrounds, the flight plan and the exact events that happened on the mission. He spent a long time with the astronaut Jim Lovel researching the events. Very near the start of the film there is a scene with Gene drinking tea and smoking, this is realistic because it shows a regular man with normal qualities, the stress of the job is getting to him and the tension comes through to the audience. You can tell Howard is trying to keep his characters very normal. Following this is the control room scene where Howard shows different members of the crew and goes through them in turn giving close ups of them. Using a close up shot of the crew members brings forward the fact that they are working hard and again the tension of the launch comes across very strong. The launch was a very realistic part of the film and Howard put a lot of work into it. With the combination of special effects and different camera angles, the shuttle and the surrounding look incredibly real. He starts off with a low angle shot of the shuttle and pans all the way to the top; the special effects come in when it ignites, and the flames from the bottom of the shuttle. As the shuttle starts to shake, the camera moves to a crane shot right on the tip of the shuttle and as the rocket breaks away from the supports the camera spirals down the shuttle just missing the broken parts, this seems very realistic and the dizziness of the spiraling could be recreating what the astronauts are feeling. Throughout the film there is a focus on heroism and patriotism, this is shown at the launch where there is a long shot of about 80 people sitting on a small stadium. There is a highflying American flag above them and the music of dead American military heroes playing. For a lot of American people watching that were around at the time of the original launch, this could be like it was all happening again. The camera then switches to a close-up of the two wives, and their different feelings, one is crying for joy and the other is looking up at the shuttle in amazement. This scene seems very realistic as you could imagine this happening at the real launch, it gives us different points of view from the two different individuals. When the oxygen tank explodes 56 hours after takeoff Howard must use special effects to recreate the explosion, as he cannot film from in space outside of a shuttle, and would have been incredibly difficult to recreate it using the KC135. In this scene and during the film Howard tries to keep it as realistic as possible by using exact phrases from within the film â€Å"Houston, we have a problem† is a very famous one, and by recreating the astronauts exact moves and plans from the original mission. Howard doesn't always use real-time like in the final scene on the countdown to when the shuttle should renter the atmosphere. There is a 4-minute countdown and the first 4 minutes are actually 2, but the last minute is in real-time. I think this is a good idea as at this moment – the climate of the film, the audience are waiting for what's going to happen, there is a lot of tension, and leaving this tension for a whole 4 minutes, it would slowly drift away and the audience would lose interest. One technique used was weightlessness, in many of the scenes Howard needed to have the feel of weightlessness and he was lucky that NASA let him use their aeroplane KC135. This is a normal plane but not like a passenger aircraft, it has no seats and the insides are built to look like that of a shuttle. This plane was taken to huge altitudes and dropped to give the feeling of weightlessness; real astronauts used this in their training. Howard had to get 3 men and a camera crew onto the plane, and film good quality realistic scenes. I feel that this is a major part in the making of he film and the film couldn't be made well without it.

Owned and Operated essays

Owned and Operated essays The conflict position is that social inequality emerges through domination or constraint of one or more groups by other groups. Karl Marx believed the opposite of the functionalist perspective; instead of ideas influencing the economy the economy influences ideas. Max Weber expanded on Marxs view by saying that the economy influences ideas and vice versa. According to Marx, history is a series of conflicts by two opposing groups; the ruling class and the oppressed (respectively, the bourgeoisie and the proletariat). The bourgeoisie own the means of production, while the proletariat work in factories, producing. The proletariat, while being exploited by the bourgeoisie, have false consciousness. In order to overthrow the bourgeoisie, the proletariat must first gain class consciousness (the realization that they are oppressed by the bourgeoisie), then move toward revolution, overthrowing the bourgeiosie. After winning the revolution, there will be a dictatorship of the proletar iat where everyone works, doing what they can, and each receives what they need. Because of this unequal distribution of rewards in society, order is kept by the bourgeoisie (superordinate class) enforcing the rules on the proletariat (subordinate class) and creating rules that benefit the superordinate class. The bourgeoisie is in control of capital, which is stored-up, accumulated labor. The owner keeps this for himself, taking more profit from the workers and supplying fewer workers. Marx followed the critical-conflict paradigm, being distrustful of restraining social institutions. At the base of human societies, he saw class conflict, domination and an emphasis on dynamics and change, revolution being the catalyst for this change. As the main structure of conflict theory, the superstructure is shaped/determined by the substructure, thus, revolution must originate from the substructure. The superstructure has so much power because they r...

Guinn v. United States

Guinn v. United States Guinn v. United States was a United States Supreme Court case decided in 1915, dealing with the constitutionality of voter qualification provisions in state constitutions. Specifically, the court found residency-based â€Å"grandfather clause† exemptions to voter literacy tests- but not the tests themselves- to be unconstitutional. Literacy tests were used in several Southern states between the 1890s and 1960s as a way of preventing African Americans from voting. The unanimous decision in Guinn v. United States marked the first time the Supreme Court struck down a state law disenfranchising African Americans.   Fast Facts: Guinn v. United States Case Argued: Oct. 17, 1913Decision Issued: June 21, 1915Petitioners: Frank Guinn and J. J. Beal, Oklahoma election officialsRespondent: United StatesKey Questions: Did Oklahoma’s grandfather clause, in singling out black Americans as being required to take a voter literacy test, violate the U.S. Constitution? Did Oklahoma’s literacy test clause- without the grandfather clause- violate the U.S. Constitution?Majority Decision: Justices White, McKenna, Holmes, Day, Hughes, Van Devanter, Lamar, PitneyDissenting: None, but Justice McReynolds took no part in the consideration or decision of the case.Ruling: The Supreme Court ruled that residency-based â€Å"grandfather clause† exemptions to voter literacy tests- but not the tests themselves- were unconstitutional. Facts of the Case Shortly after it was admitted into the Union in 1907, the state of Oklahoma passed an amendment to its constitution requiring that citizens pass a literacy test before being allowed to vote. However, the state’s Voter Registration Act of 1910 contained a clause allowing voters whose grandfathers had either been eligible to vote before January 1, 1866, had been residents of â€Å"some foreign nation,† or had been soldiers, to vote without taking the test. Rarely affecting white voters, the clause disenfranchised many black voters because their grandfathers had been slaves before 1866 and were thus ineligible to vote.   As applied in most states, the literacy tests were highly subjective. Questions were confusingly worded and often had several possible correct answers. In addition, the tests were graded by white election officials who had been trained to discriminate against black voters. In one instance, for example, election officials rejected a black college graduate even though there was not â€Å"the slightest room for doubt as to whether† he was entitled to vote, concluded the U.S. Circuit Court. After the 1910 November midterm election, Oklahoma election officials Frank Guinn and J.J. Beal were charged in federal court with conspiring to fraudulently disenfranchise black voters, in violation of the Fifteenth Amendment. In 1911, Guinn and Beal were convicted and appealed to the Supreme Court. Constitutional Issues While the Civil Rights Act of 1866 had guaranteed U.S. citizenship without regard to race, color, or previous condition of slavery or involuntary servitude, it did not address the voting rights of former slaves. To bolster the Thirteenth and Fourteenth Amendments of the Reconstruction-era, the Fifteenth Amendment, ratified on February 3, 1870, prohibited the federal government and the states from denying any citizen the right to vote based on their race, color, or previous condition of servitude. The Supreme Court faced two related Constitutional questions. First, did Oklahoma’s grandfather clause, in singling out black Americans as being required to take the literacy test, violate the U.S. Constitution? Second, did Oklahoma’s literacy test clause- without the grandfather clause- violate the U.S. Constitution? The Arguments The state of Oklahoma argued that the 1907 amendment to its state constitution was validly passed and clearly within the powers of the states granted by the Tenth Amendment. The Tenth Amendment reserves all powers not specifically granted to the U.S. government in Article I, Section 8 of the Constitution to the states or to the people. Attorneys for the U.S. government chose to argue only against the constitutionality of the â€Å"grandfather clause† itself while conceding that literacy tests, if written and administered to be racially neutral, were acceptable. Majority Opinion In its unanimous opinion, delivered by Chief Justice C.J. White on June 21, 1915, the Supreme Court ruled that Oklahoma’s grandfather clause- having been written in a way to serve â€Å"no rational purpose† other than to deny African American citizens the right to vote- violated the Fifteenth Amendment to the U.S. Constitution. The convictions of Oklahoma election officials Frank Guinn and J.J. Beal were thus upheld. However, since the government had previously conceded the point, Justice White wrote that, â€Å"No time need be spent on the question of the validity of the literacy test, considered alone, since, as we have seen, its establishment was but the exercise by the State of a lawful power vested in it not subject to our supervision, and, indeed, its validity is admitted.† Dissenting Opinion As the court’s decision was unanimous, with only Justice James Clark McReynolds not taking part in the case, no dissenting opinion was issued. The Impact In overturning Oklahoma’s grandfather clause, but upholding its right to require pre-voting literacy tests, the Supreme Court confirmed the historic rights of the states to establish voter qualifications as long as they did not otherwise violate the U.S. Constitution. While it was a symbolic legal victory for African American voting rights, the Guinn ruling fell far short of immediately enfranchising black Southern citizens. At the time it was issued, the court’s ruling also nullified similar voter qualification provisions in the constitutions of Alabama, Georgia, Louisiana, North Carolina, and Virginia. While they could no longer apply grandfather clauses, their state legislatures enacted poll taxes and other means of restricting black voter registration. Even after the Twenty-Fourth Amendment prohibited the use of poll taxes in federal elections, five states continued to impose them in state elections. Not until 1966 did the U.S. Supreme Court declare poll taxes in state elections unconstitutional.   In final analysis, Guinn vs. United States decided in 1915, was a small, but a significant first legal step in the Civil Rights Movement toward racial equality in the United States. It was not until passage of the Voting Rights Act of 1965 that all remaining legal barriers denying black Americans the right to vote under the Fifteenth Amendment- enacted nearly a century earlier- were finally outlawed. Sources and Further Reference Guinn v. United States (238 U.S. 347). Cornell Law School Legal Information Institute.Guinn v. United States (1915). Oklahoma Historical Society.Onion, Rebecca. The Impossible Literacy Test Louisiana Gave Black Voters in the 1960s. Slate (2013).Poll Taxes. Smithsonian National Museum of American History.

H. R. 3 No Taxpayer Funding for Abortion Act Essay

H. R. 3 No Taxpayer Funding for Abortion Act - Essay Example At present, the law allows federal funding to support abortions albeit, in certain critical situations, such as rape or incest or cases where the life of the woman in questions, is in danger on account of complications arising out of pregnancy. The recent change is likely to repeal health care reform and permanently put an end to publicly funded abortion in the U.S. - regardless of whether it is a direct funding or via tax credits or any other similar subsidy. The No Tax Payer Funding for Abortion Act, seeks to restrict the all the public sources of funding such as the health insurance providers (like Medicaid) as well as other private insurers, who will be penalized for offering finance for abortion or other similar reproductive health coverage (Care2, 2011). This No Tax Payer Funding for Abortion Act, is a harsh and extreme measure taken by the pro-life supporters, which could critically damage the opportunities available to women by eliminating all coverage of abortion, including private insurers. This paper discusses the impact of such funding restrictions on women’s health; the role of nursing; and proposes changes by way of recommendations. Statement of purpose The H.R.3 Act seeks to restrict the publicly funded abortions across all states, including the ones funded by private insurers, by levying heavy taxes on those providing finance for such purposes, against the federal regulations. This paper opposes the current amendment and suggests recommendations for change, which are in the larger benefit of the society, and particularly women. Importance of the issue Restrictive funding for abortion is a tricky issue with several far reaching consequences on the social life and health of women. The fact that unplanned / unwanted pregnancies are a matter of serious concern with regard to public health cannot be denied. Various deaths are recorded annually on account of unsafe abortions worldwide leading to the issue being given prime significance in the h ealth policies of nations. The national laws and regulations have a direct and grave impact on women's health, since their access to safe abortions is heavily dependent on the national health policies. About 61 per cent of the world’s population lives in countries who have a safe and unconditional access to abortion while the rest have access to abortions with certain pre-conditions. Studies have shown that restrictive national health related laws, often culminate into issues of inequality, putting the lives of minority populations and women of color into vulnerable situations and at high risk of sexual violence (Crane & Smith, 2006). In countries where funding for abortion is restricted, leads to women turning to unhealthier options, leading to further deterioration of their health and safety. Women who are victims of sexual violence and unwanted pregnancies are liable to receive prompt and safe access to counseling, medical facilities and compassionate services, and any cha nge in the provision of health services, where the laws are made stricter, would lead to a poor and weaker public health system (Levine, 2007). The health of women in dire need of abortion, either for health or socio-economic reasons, will be endangered purely on account of political disapproval of medically essential facilities. It is on account of these reasons that the issue of abortion and

Consulting for Entertainment Weekly Q.4 Case Study

Consulting for Entertainment Weekly Q.4 - Case Study Example In this case, it can be observed that Disney started distributing videocassette and gave Lee the residue amount of 125% as agreed. However, Lee was dissatisfied because she felt that Lee was violating the contract. Disney defended himself by asserting that it is their policy not to allow profit sharing on voice participation deals. In addition, Disney gave evidence from other people who they had entered the contract with to substantiate his argument. Therefore, based on this case it can be observed that Lee was not aware that the agreement allowed Disney to make profits by distributing any other innovation such as cassettes recording. In addition, the contract was aimed at protecting Disney because it gave him absolute right of ownership on the recording (Bouckaert and Boudewijn, p.28). The testimony affects the interpretation of the parties’ intent on entering into the contract in that it violated one of the elements of a valid contract which states that for a contract to be valid there must be an intention of the contracting parties to create a binding relationship. In this case, there was no binding relationship between the two parties. This is because Disney had an absolute right over Lee. In addition, Disney was not willing to create a binding relationship that could have been enforced by the law (Ryan, Daniel, p.8). Ryan, Daniel P. Essential Principles of Contract and Sales Law in the Northern Pacific: Federated States of Micronesia, the Republics of Palau and the Marshall Islands, and the United States Territories. New York: universe, 2005.

The effectiveness of a nursing protocol for the treatment of pressure Essay

The effectiveness of a nursing protocol for the treatment of pressure ulcers - Essay Example These perceived problems of pressure ulcers are quite common even in the UK hence, necessitating the need for an effective nursing protocol. Subsequently, the nursing protocol adopted in the UK hospitals needs improvement due to the fact that most nurses have developed behaviours and attitudes that are not conducive towards the prevention of pressure ulcer; thus, failing to attain the best conceivable outcomes to the patients. In order as to accomplish the above objectives, the study employed the use of survey interviews in which short questions were asked to the category of shareholders with the intent of collecting relevant data on the user adaptability and functionality of the nursing protocols that are being used by the hospital administration. Subsequently, this method of interviews was chosen due to the fact that it easily allowed for the conversion of projects requirements from the first-hand information obtained from the primary source. Interviews are also good when used to collect data owing to the fact that they allow for the probing of further information form the respondents. As such, the likelihood was for interviews in this case to have been monitored and doctored through extensive probing so as to enable the researcher obtain a true or near truthful reflection of the effectiveness of nursing protocols in the treatment of pressure ulcers patients. However, the interviews were also structured depending on the interviewee, and the nature of data that was being sought for from them in relation to the effectiveness of the nursing protocols. The outcomes of this study disclose that hospital managements are usually uninformed 100% on the functionality requirements that are usually needed to enhance the effectiveness of nursing protocols. For instance, the hospital supervisors in the facility attended were not well informed on what needed to be completed so as to augment the effectiveness of

Korean Wave Being South Korea’s Economic Growth Booster Essay Example for Free

Korean Wave Being South Korea’s Economic Growth Booster Essay Korean Wave is the growing aspiration to know more about South Korean culture. South Korea itself is an export-orientated country with a total trade volume of 884.2 billion in 2010, which makes South Korea the 7th largest exporter and 10th largest importer in the world. The cultural sector is the second biggest contributor after technological sector to the South Korea’s economic growth. The goods produced by the cultural sector are brought by the Korean Wave not only to the Asian but also to the American and Western markets. Korean Wave does give big contribution to South Korean’s economy through movies, pop music, tourism, and traditional arts. When we think of Korean Wave, we should mainly think of Korean drama and film industries. For example, the Korean wave took an extra boost with the popular TV dramas like â€Å"Winter Sonata† and â€Å"Jewel Palace†. For film, we can take â€Å"Old Boy† and â€Å"Bin Jip† as examples, which were extremely popular, even in Europe. The fact that importing a Korean dramas is a lot cheaper than having to purchase it from any other country can be a reason as well as the emotionally powerful plots they have. Besides Korean movies, Korean pop music also deserves a place on the list of exported Korean culture. K-Pop or Korean Pop is a musical genre originating in South Korea consisting of pop, dance, electropop, hip hop, rock, RB, and electronic music. Let’s say Super Junior, 2NE1, SNSD, Wonder Girls, Big Bang, 2PM, JYP, IU, and many more, who does not know them? In 2011, these groups and singers have donated 35 trillion rupiah to South Korea’s GDP. These idols have a big impact on their fans’ culture, including food, fashion, make-up trends, and even plastic surgery. Leading talent agencies such as S.M. Entertainment Co. and YG Entertainment said recent concerts held by Korean entertainers in the United States and Europe have shown the potential for growth in markets outside of Asia. Korean big business is trying to transform those fans into consumers of Korean products and services. Korean Wave is exposing the beauty attracts that both of their celebrities and the places used by their popular movies have. The locations of the Korean movies took place has become a main destination for tourists. These tourists are mostly the fans who are willing to collect all their savings and travel to Korea just to see the place where their favorite scene in their movie took place, or even to watch their idols on a live show. The filming location of †Full House† in Shido Island, â€Å"Jewel in the Palace† in Daejanggeum Theme Park, Winter Sonata in Nami Island, and so on. Another tourism spots that people aim to visit in Korea are â€Å"Locks of Love† in Namsan Tower, a historic pagoda-style gateway Namdaemun, and another shopping places like Myeong-dong shopping area and Busan market. South Korea is also well-known as a hot spot for medical tourism, the country is expanding its one-stop plastic surgery centers to deal with the influx of foreigners fly ing in for surgical procedures. The government’s goal is to attract one million foreign patients by 2020. Thus, interest in flying to Korea is rising, so is the national income. There are also some Korean traditional arts that interest foreigners to visit Korea. They are like Hanok, Jeongjae, Buchaechum, Nongok, and Taepyeongmu. Hanok is Korean traditional house, whereas Jeongjae , Buchaechum, Nongok, and Taepyeongmu are Korean tradional dances. And don’t forget the Korean ceramics and Korean pottery, that most of them are went to Japan The road to Korean Wave is trodden everyday by new visitors who are warmly welcomed by Korean people and fascinated by the culture. The drive to know more about Korea stimulates Korean Wave to develop into more sophisticated cultural forms, which in turn, brings Korean Wave to a higher level. With this Korean Wave showing the advanced condition of South Korea itself, another countries’ awareness to invest in South Korea increases.

A Methodology to Teaching Writing Essay example -- Education Education

A Methodology to Teaching Writing I believe that achieving success in teaching very different aspects of life may still combine similar processes. My life in high school was very similar to the lives of many other students in that it revolved around two things: sports and school. My sport of choice was tennis and my favorite academic area was English. Unexpectedly, I found many similarities led to a successful performance in both areas. My understanding of the need for a good program to follow and a lot of practice with it led to success in both tennis and my academic performance (especially English). Upon becoming a recognized player in my area, I decided to take the skill that I knew better than any other and utilize it as a job; I was a tennis coach. Success in that field, teaching mainly high school students, has led me to believe I can adopt a similar program for success in the classroom. Just as I had to learn an effective way to teach others the tennis skills that I had learned, I will also have to be a ble to adjust my philosophy inside a classroom. My outline for successful teaching of writing combines what I have put into practice working with high school students in a sports forum with what I am learning is the best way to approach a writing classroom. When a high school student first takes a tennis lesson from me, that student is very often an inexperienced freshman just months away from their first tryout. On that first day I must be very clear and very encouraging in my instructions because of the nervousness of the player. By the first lesson I am aware of what level of ability I am working with, and can make adjustments from there. For student writers, the process can be similar. The writer may ... ...o accomplish. A supportive process is more likely to breed success. Students will have different styles, hidden talents, and unique creative processes. Some will love to write and bring these elements out on their own. Others need special prompting. Ultimately I feel that students will always have something to say. Each person has elements of their lives’ that they enjoy, and those are subjects for writing. Each individual has elements that bring them pain, frustration or sadness, and those are subjects for writing too. Getting kids to want to write is not necessarily outlined in my process, and that will be a challenge that I will have to learn even as I teach. I think the key to successful motivation will be to spark the ideas that motivate a student. Maybe even more important is that if that spark is hard to find, not to give up, but to keep seeking it.

Marketing Mix Apple Essay

In the economy, the marketing has an important position which decides almost the success of the company or the brand. Most of well-known brands in the world also have a good marketing plan; Apple is the best example for having excellent marketing strategies. In this essay, the marketing mix strategy of Apple will be discussed to understand how Apple makes their high value in more details. The first thing to take account into marketing mix strategy is the product. As already known, Apple is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sell consumer electronics, computer sofware, and personal computers. Apple provides the customer a wide range of product that covers many field of technology. For instance, the most special invention of Apple is Apple Macintosh, they have many kinds of Mac with many different size and options of configuration. Moreover, IPod was known as the first mp3 player of the world. It is not only the mp3 player but also the symbol of music fashion. Until now, IPod still affects gradually to market of mp3 players. In addition, in the last five years, Apple has created new-brand market for smartphone with their special product – IPHONE. From IPhone 2G, 3G, 3Gs, 4G, 4Gs to 5G, IPhone always make a big wave to the technology world. That proves products of Apple always have strong range to the technological market. What is more, another invention of Apple that also makes a new move of technology is IPAD. It leads for a new century of tablet. Now IPad may be known as the best tablet in many customers’ s mind. Beside that, Apple gives their customer many other products such as iTunes, accessories, and service. Second, price also is important part of marketing mix strategy. The price of all products of Apple is now low compared to their competitor’s product’s price but there is a reason for this issue. Apple is the premium brand that does not compete on price. They may dominate the market even though their price may be quite high in some countries. Generally, Apple is proud that their products is union between technology and liberal arts so they not just sell products, they sell art. IPhone, Ipad, and IPod also are symbol of fashion. In conclusion, the price of Apple’s product is made for their customer’s value. The next is place. Apple’s headquater is located at Infinite Loop, Curpetino, California. They have over 200 retails around the world. Major cities have at least three big stores, more important, the customer not only purchase products but only can test them, receive supported imformation, and they may not buy products if they do not want. This is the key of success of Apple to satisfy their customer. Finally, promotion create difference of Apple’s marketing mix strategy. Apple just use launching new product to promote their products with their great ability of presentation of Apple CEO – Steve Jobs. Moreover, Apple does not join CES exhibition or any advertising. In addition, Apple made a big unchangeable symbol in customer, therefore, the customer always compare their product to their competitors’s prodcuts. It is indirect to promote for Apple. Beside that, the online Apple store offers free ship for the orders over $50, iTunes gift card, and special discount for refunished products. In conclusion, marketing mix strategy creates the brand of Apple. There is a wide range of product such as Iphone, Ipad, Ipod, and Mac with suiable price for their prenium brand. They have big network of great retail and unique promotion. Reference: www.wikipedia.com www.marketingteacher.com

Operations Strategy of Asa Essay

The mission of ASA, Inc. is to provide students with a more convenient option for food, a reasonably price of the food and delivery services. It would seem to be encouraging students to use the on campus food service as opposed to off campus foods. This mission was seen as a plan to keep business on campus. ASA’s competitive advantage is the location, more than half of the students will still be eating at the ASA facilities. ASA is a specialized food-services operator for university and college, through the surveys to determine customer needs and the market trends. ASA’s core competencies are location of facilities, they could provide a good product quicker and more conveniently than off campus competitors. For example, the pizza service, ASA can provide delivery service quicker and at a lower cost. Initially, Renee Kershaw chooses to use her pizza operations to compete with off campus eateries base on delivery service and price. The pizza is delivering by the bicycle on-campus. Students would have not only greater variety but also the convenience of having food delivered quickly to their rooms. Kershaw limited the combinations of toppings available to keep costs down and provide fast delivery. Her competitive priorities were delivery speed and price. The on-campus location and limited combinations of toppings make these priorities possible. The new food court located on-campus, have the same advantage as ASA. The direct competitor, Pizza Hut was providing a limited selection of pizzas on a â€Å"walk-up-and-order† basis. Most likely they can also provide product at similar prices, and offering a limited menu. But Pizza Hut has the brand names. However, ASA still maintains its delivery advantage. The new competitive priorities might focus on expending product variety and provide good quality, because the grill’s supervisor had told that the requests for pizza toppings and combinations not on the menu had steadily increased, it show that a customer interest in variety. An increased in product variety will affect both service and cost. The capacities of existing equipment and space allocated for making and cooking pizzas now were insufficient to meet demand. Kershaw will need to add capacity and to hire additional workers to maintain service.

Debrief Essays - Plan B Skateboards, Free Essays, Term Papers

Debrief Essays - Plan B Skateboards, Free Essays, Term Papers Debrief Reflect on the project and the way(s) in which you approached and completed it. Use the following prompts to assist your thinking. Strengths What was good about what I did? Which parts of my work was I really confident about? What went well and made me feel successful with this task? Weaknesses What didn't I do well? What didn't work about what I was trying to achieve and why? Is there anything I didn't consider that was a factor in me not being successful with parts of this task? In the part of representing our research, I think I organized all the information well into categories and dot points. The Design' part contains many information that we have thought of, even they are not in the final product. Our teamwork of our group during the Dream' and Design' phases were good and well-organized. The proposal is a really confident product of all three of us, we finished them not on time and full of information During the Dream' phase, there were not a lot of ideas with variety came out of us We underestimate the hardness of finding some actual tree seeds, that makes the prototype not as perfect as we want Some of the communication issue occur make the prototype not well (e.g. bag size) What are your overall thoughts on how your project went? What comment would you make about your actions throughout this assessment? Overall, I think my project went pretty well. At every stage, there were something that I felt struggled about, but I went through them and make them into something I was satisfied. During Discover' phase, I think there were too much information that we didn't actually use them later in the assessment. During the Dream' phase, the three members in my group were a little bit struggled with coming up original and doable ideas. But at the end we had an idea that all of us liked. Are you planning to follow through with this "plan" for JPC, even though the project for Geography is finished? If so, what are you thinking and what is the timeline for this? What else do you need to make this successful? Since we have email the head of primary school and she said she would pass our proposal to the leader team of Year 2, if the Year 2 leaders are interested in our proposal and have the willing to actualize this plan, we would like to follow through it. However, I think if we are going to do the plan, there are still things to adjust and discuss with the Year 2 leaders, for example the tree types and the following plan after giving out the seed bags. Do you think that this was a worthwhile experience for Year 10 students, particularly those studying Geography? Explain your answer. I think this is a worthwhile experience. Because it can make the Geography student get to know the issue deeper. And the fact that the students are trying to solve them by their own is a really good practice for students to develop a comprehensive thinking.

buy custom Simple Regression essay

buy custom Simple Regression essay Simple regression is used when one wants to predict value of one variable given values of another variable or it is used to find the relationship between two variables. It is a method that can be used to determine the relationship between a continuous process out put (y) and one factor (x). The relationship can be expressed in the terms of a mathematical equation such as y= a+bx. where x and y are the variables and b the slope, a= to the intercept point of regression line and the y axis. The value b which is the slope is equal to ; The slope (b) = (NXY ( X)( Y))/((N X2 - (X)2 ) and The intercept (a) = (sum; Y-b(X))/ N N is the number of elements of the variables x and y where X and Yare the individual values of the different variables and the sign for summation of the values is where XY sum of the product of the values of X and Y, and X is the sum of the values of x and Y is the sum of the values of y and X2 the sum of the square of the values of x (Hiox calculator n.d). Multiple Regression Multiple regression is used where we want to predict the value of one variable from several independent variables. In multiple regression the several independent variables are used to predict the dependent variable we can use an equation such as the one sampled below. Y= a+ b1X1 + b2X2 .. + bkXk. Using the given formula Y is the value of the dependant variable or what is being predicted, whereas a is the constant or intercept. Variables that follow are independent and they should not be correlated. They are expressed as x1, x2xk . These are the several independent variables that will be used to forecast the dependant variable Y. The values of b1, b2. bk are coefficients which are equal to the slopes of the independent variables (StatSoft, 1998). Buy custom Simple Regression essay

Ten Things to Know About North Korea

Ten Things to Know About North Korea The country of North Korea has been in the news frequently in recent years due to its uneasy relationship with the international community. However, few people know much about North Korea. For example, its full name is The Democratic Peoples Republic of North Korea. This article provides facts such as these to give an introduction into the ten most important things about North Korea in an effort to geographically educate readers on the country. 1. The country of North Korea is located on the northern part of the Korean Peninsula which extends the Korea Bay and the Sea of Japan. It is south of China and north of South Korea and occupies roughly 46,540 square miles (120,538 square km) or is slightly smaller than the state of Mississippi. 2. North Korea is separated from South Korea via a ceasefire line that was set along the 38th parallel after the end of the Korean War. It is separated from China by the Yalu River. 3. Terrain in North Korea consists mainly of mountains and hills that are separated by deep, narrow river valleys. The highest peak in North Korea, the volcanic Baekdu Mountain, is found in the northeastern portion of the country at 9,002 feet (2,744 m). Coastal plains are also prominent in the western portion of the country and this area is the main center of agriculture in North Korea. 4. North Koreas climate is temperate with the majority of its rainfall concentrated in the summer. 5. The population of North Korea as of July 2009 was 22,665,345, with a population density of 492.4 persons per square mile (190.1 per sq km) and a median age of 33.5 years. Life expectancy in North Korea is 63.81 years and has fallen in recent years due to famine and lack of medical care. 6. The predominant religions in North Korea are Buddhist and Confucian (51%), traditional beliefs like Shamanism are 25%, while Christians make up 4% of the population and the remaining North Koreans consider themselves as other followers of other religions. In addition, there are government-sponsored religious groups in North Korea. The literacy rate in North Korea is 99%. 7. The capital of North Korea is Pyongyang which is also its largest city. North Korea is a communist state with a single legislative body called the Supreme Peoples Assembly. The country is divided into nine provinces and two municipalities. 8. North Koreas current chief of state is Kim Jong-Il. He has been in that position since July 1994, however, his father, Kim Il-Sung has been named North Koreas eternal president. 9 North Korea gained its independence on August 15, 1945 during the Korean liberation from Japan. On September 9, 1948 the Democratic Peoples Republic of North Korea was established when it became a separate communist country and after the end of the Korean War, North Korea became a closed totalitarian country, focused on self-reliance to limit outside influences. 10. Because North Korea is focused on self-reliance and is closed to outside countries, more than 90% of its economy is controlled by the government and 95% of the goods produced in North Korea are manufactured by state-owned industries. This has caused development and human rights issues to arise in the country. The main crops in North Korea are rice, millet and other grains while industry focuses on the production of military weapons, chemicals, and the mining of minerals like coal, iron ore, graphite and copper. To learn more about North Korea read North Korea - Facts and History on the Asian History GuideSite at About.com and visit the North Korea Geography and Maps page here at Geography at About.com. References Central Intelligence Agency. (2010, April 21). CIA - The World Factbook North Korea. Retrieved from: https://www.cia.gov/library/publications/the-world-factbook/geos/kn.html Infoplease.com. (n.d.). Korea, North: History, Geography, Government, and Culture - Infoplease.com. Retrieved from: infoplease.com/ipa/A0107686.html Wikipedia. (2010, April 23). North Korea - Wikipedia, the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/North_Korea United States Department of State. (2010, March). North Korea (03/10). Retrieved from: state.gov/r/pa/ei/bgn/2792.htm

My dream car Essay Example | Topics and Well Written Essays - 500 words

My dream car - Essay Example What more or less could I think of? I started thinking about this car when I was in the high school. I came to know about BMW by its excessive advertising and media exposure. My personal likeness was accompanied by the fame and prestige this car acquired. It further motivated me towards the aim of attaining it one day. At that time, I was a student. I was so fond of that car that I used to search about it on internet so as to discover about it, to have knowledge about its features and functions. I have saved about 1000 pictures of BMW in my computer. My dream car is in the attractive red color which seems very beautiful to me. My dream was fully supported by my plans to fulfill it. I started accumulating money in the school summer vacations. I researched the price of BMW and started working hard to collect the required amount of money. The BMW was worth $8000. I worked at 2 different places in order to achieve my target. By the end of my vacations, I observed that I am still way behind what I aimed to achieve. I could accumulate $4000 only in the vacations. By the start of my schools, my hopes were all shattered and I moved on to buy a cheaper car. I asked for help from my mother and others by seeking their advice and financial support. It was apparent that no one could lend me this huge amount at that time when I was not even done with my studies and was not able to get a reputable job. I used to believe that nothing in this world is impossible. It is quite true in most of the cases but under the circumstances that I faced, I failed to change the impossible factor to possible. The conditions were not going in my favor and it was turning hard for me to buy my dream car. I bought myself a car that was not too expensive, luxurious nor prestigious but instead was very economical, spacious and not much

Answer 1 question Essay Example | Topics and Well Written Essays - 500 words

Answer 1 question - Essay Example On the other hand, in political science, the term legitimacy refers to the popular acceptance of the authority of the outside bodies by the governing body. The governing body has no option but to accept on the every authority that is given to it by the outside superior bodies. The governing body must just take them regardless of whether they favor the country citizens or not (Cohen, 2013). In political science, there are various relationships between the two states of sovereignty and the legitimacy. Some of these relationships include the following ones. First, in both countries that exercise either legitimacy or sovereignty, the governing bodies must have to stick by their legislative deadlocks. In a political state that uses the political sovereignty, they still have some small influential elites that all the governing bodies must adhere to. This is similar to a nation that exercises political legitimacy. They have no option other than just adhering to the authority of the governing regime. For example, in Chinese political philosophy, the political legitimacy of their rule in the government derived from the Heaven Mandate since the period of Zhou Dynasty. Due to legitimacy, those rulers who lost had no option but to accept that mandate was to rule over the people (Kalmo and Skinner, 2010). Other than that, the other relationship between the sovereignty and legitimacy is that, in both states, there is a regime that is final. In the political sovereignty, a body detects what appears to be interference from the outside bodies. The body then decides on what should exactly be done on that, and there is nobody that can object that. Similarly, in a political legitimacy state, there is a superior body that decides on what the body of governors should do and there is no other body has the authority to object that. Taking an example in the real situation, USA as a superior state that is in controls

Management for Organizations Essay Example | Topics and Well Written Essays - 1250 words

Management for Organizations - Essay Example Also, the logo of Ron Jon is popular worldwide (Ron Jon website, the History) while the logo of Hilo Hattie is not recognizable at international level. It should be noted that both companies emphasize on the uniqueness and the range of their products, as a competitive advantage towards their competitors. Hilo Hattie is the only retailer in Hawaii that offers to its customers an extremely high range of products. Ron Jon has emphasized on products related only to Surf, aiming to address customers in the specific sector. Specializing on Surf-related products Ron Jon is able to provide to its customers a high range of products of this category. In the websites of the two companies elements can be retrieved in regard to their organizational planning, leading and control. These elements are presented in Table 1 below. Companies/ Element in the website Ron Jon Surf Shop Hilo Hattie Organizational planning In the section ‘Our Company’; employees are highly valued; emphasis is al so given on the firm’s corporate environment In the section ‘Fun Stuff’ and the sub-section ‘About Hilo Hattie’; the key target of the company has been its development into a major centre of vacation shopping. Organizing In the section ‘Our Company’ / subsection: History; the company has developed its own stores but it also highly based on partnerships. In the section ‘Fun Stuff’ and the sub-section ‘About Hilo Hattie’; the company operates exclusively through its own stores. Important information on the company’s daily operations are also included in the section ‘Info’; for example, the return of a product is based on the rules included in the Returns & Exchanges sub-section Staffing In the section ‘Careers’; Employee benefits include ‘Employee discounts and Educational Assistance’ Vacancies are presented through the website’s section ‘Contact Usâ€℠¢ and the sub-section ‘Careers’; no information is provided in regard to the terms of employment in the company’s stores Leading In the section ‘Our Company’; emphasis is given on the store’s founder, Ron DiMenna and his leading style which is followed by the stores’ managers; securing fun for customers is among the priorities of the company’s leading aspect (Reilly, Minnick & Baack 2011, p.3) The only information provided in regard to the company’s leading is included in the section ‘Contact Us’ and the sub-section ‘Management team’ Control The control over the selling process is secured through a series of rules including in the document under the title ‘Routine and Compliance Guide’, as updated in Jan 2013; the Guide is included in the section ‘Our Company’ and the sub-section ‘Vendor Info’ The company’s operations are aligned with a series of rules included in the section ‘Info’; for example, customers’ privacy is secured while the terms of Returns and Exchanges are analytically described in the relevant sub-section Table 1 – Organizational elements in the companies’ websites Question 2 Company Valuation - Dunkin Donuts The company’s distinctive competence is its brand name as the most popular ‘chain of baked goods and coffee’

Principles of Managing Operations Essay Example | Topics and Well Written Essays - 2250 words

Principles of Managing Operations - Essay Example Galloway defines 'Operations Management' as 'all activities concerned with the deliberate transformation of materials, information or customers' Elaborating his definition he states that 'Operations Management' is "concerned with both the effective and efficient management of any operation." (1998 1-2) Johnston et al define 'Operations Management' as "concerned with the design, planning, control and improvement of an organization's resources and processes to produce goods or services for customers." Thus key management tasks in operations management are designing, planning, controlling, improvement of activities; transforming input resources into goods or services (input-transformation-output); understanding the organisation's strategic intentions and translating them into operations and performance objectives which in turn guide operations decisions about design, planning, control and improvement of operations resources and processes. (1997 15-25) Supermarkets are self-service food stores stocking and selling a variety of goods including groceries, foods, medicines, clothes, alcohol (where permitted) and other household goods. Supermarkets may offer some goods produced by them but more generally they retail products of many manufacturers. They are often chains of stores supplied by the distribution centres of large businesses. Today they offer home deliveries, online transactions, extend their services to credit cards and other financial products (e.g. Tesco in the UK). They operate on the principles of 'economies of scale' because of which they are able to offer products cheap and convenience because they offer a variety of goods and services in one location. While these features are common to all supermarkets, the creativity with which a supermarket market markets its products (or services), establishes its brand equity and ultimately the quality of services it offers lend it the winning edge. 1. Product Design: As we have seen earlier the brand differentiator in the case of supermarkets is their quality of service to customers. In the case of manufactured goods the customer is not involved in the transformation process and the finished product is stocked prior to supply. On the other hand, American Marketing Association defines a "service" as "Activities, benefits or satisfactions, which are offered for sale or provided in connection with sale of goods." (Galloway 1998 1-2) Customer satisfaction in the context of supermarkets is obtained by locating them in their vicinity or offering free home delivery, offering large varieties to suit customer tastes and delight, the ease with which a customer can find or is helped to find his/her requirements, the efficiency with which the customer is serviced, pricing vis--vis competitors and of course underwriting quality of the products sold. It is difficult to define which of these issues appeals to individual customers but to be in business a supermarket has to strike a balance among them. A customer who is not able to find (for e.g.) sugar in a supermarket, a customer who can not find his favourite brand of coffee because the supermarket does not stock it, a customer who does not find a ready attendant to