Monday, September 30, 2019
Mcdonald Competitive Advantage
McDonald’s core competency is providing convenience when people need and want to eat fast food at prices that are competitive and provide best value for the customer's money. One of McDonald’s competitive advantages is its focus on consistency of quality, production of food and use of raw materials all around the world. The world recognition associated with the brand McDonald’s itself is also one of McDonald's competitive advantages. We strive to be cost leaders and offer our food at prices that cannot be matched by our competitors.In order to do this, your store must be efficient and keep everyday operations costs as low as possible. Doing so, will allow for our stores to be superior to other fast food restaurants because we can serve our food at lower prices than any other fast food company. Another important competitive advantage we have here at McDonald’s is the speedy delivery of our food. In order to maintain this advantage over other fast food ch ains, you must make the processes of cooking food simple for all your employees.It must be easy to learn and easy to execute with a low failure rate to ensure the quick production and delivery of your food. These two competitive advantages comply directly with the vision of the company which is as follows: â€Å"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. †Just like any other firm, McDonald’s competitive advantages are what makes it stand out when compared to other companies.These aspects of McDonald’s are what helped it become the number one fast food distributor in the world. McDonald's competitive advantage is based on brand recognition. McDonald's brand is well known in all markets, nationally and internationally. A new report by business intelligence firm shows how top corporatio ns such as McDonalds's, Coca-cola use their brands to strategically position themselves to gain and retain new customers, even in the most competitive markets. Brand recognition holds tremendous influence on consumer buying habits
Sunday, September 29, 2019
Organizational Behaviour Case Study
Hourly workersâ€â€people who are paid a set dollar amount for each hour they workâ€â€have long been the backbone of the U. S. economy. But times are changing, and with them so also is the lot of the hourly worker. As they can with most employment conditions, organizations are able to take a wider variety of approaches to managing compensation for hourly workers. And nowhere are these differences more apparent than in the contrasting conditions for hourly workers at General Motors and Wal-Mart. General Motors is an old, traditional industrial company that until recently was the nation’s largest employer. And for decades, its hourly workers have been protected by strong labor union like the United Auto Workers (UAW). These unions, in turn, have forged contracts and established working conditions that almost seem archaic in today’s economy. Consider, for example, the employment conditions of Tim Philbrick, a forty-two-year-old plant worker and union member at the firm’s Fairfax plant near Kansas City who has worked for GM for twenty-three years. Mr. Philbrick makes almost $20 an hour in base pay. With a little overtime, his annual earnings top $60,000. But even then, he is far from the highest-paid factory worker at GM. Skilled-trade workers like electricians and toolmakers make $2 to $2. 50 an hour more, and with greater overtime opportunities often make $100,000 or more per year. Mr. Philbrick also gets a no-deductible health insurance policy that allows him to see any doctor he wants. He gets four weeks of vacation per year, plus two week off at Christmas and at least another week off in July. Mr. Philbrick gets two paid twenty-three-minute breaks and a paid thirty-minute lunch break per day. He also has the option of retiring after thirty years with full benefits. GM estimates that, with benefits, its average worker makes more than $43 an hour. Perhaps not surprisingly, then, the firm is always looking for opportunities to reduce its workforce through attrition and cutbacks, with the goal of replacing production capacity with lower-cost labor abroad. The UAW, on the other hand, of course, is staunchly opposed to further workforce reductions and cutbacks. And long-standing work rules strictly dictate who gets overtime, who can be laid off and who can’t, and myriad other employment condition for Mr. Philbrick and his peers. But the situation at GM is quite differentâ€â€in a lot of waysâ€â€from conditions at Wal-Mart. Along many different dimensions Wal-Mart is slowly but surely supplanting General Motors as the quintessential U. S. corporation. For example, it is growing rapidly, is becoming more and more ingrained in the American lifestyle, and now employs more people than GM did in its heyday. But the hourly worker at Wal-Mart has a much different experience than the hourly worker at GM. For example, consider Ms. Nancy Handley, a twenty-seven-year-old Wal-Mart employee who oversees the men department at a big store in St. Louis. Jobs like Ms. Handley’s pay between $9 and $11 an hour, or about $20,000 a year. About $100 a month is deducted from Ms. Handley’s paycheck to help cover the cost of benefits. Her health insurance has a $250 deductible; she then pays 20 percent of her health-care cots as long as she uses a set of approved physicians. During her typical workday, Ms. Handley gets tow fifteen-minute breaks and an hour for lunch, which are unpaid. Some feel that conditions are inadequate. Barbara Ehrenreich, author of Nickel and Dimed: On (Not) Getting By in America, worked at a Wal-Mart while researching her book and now says, â€Å"Why would anybody put up with the wages we were paid? †But Ms. Handley doesn’t feel mistreated by Wal-Mart. Far from it, she says she is appropriately compensated for what she does. She has received three merit raises in the last seven years and has ample job security. Moreover, if she decides to try for advancement, Wal-Mart seems to offer considerable potential, promoting thousands of hourly workers a year to the ranks of management. And Ms. Handley is clearly not unique in her viewsâ€â€Wal-Mart employees routinely reject any and all overtures from labor unions. In the twenty-first century, the gap between â€Å"Old Economy†and â€Å"New Economy†workers, between unionized manufacturing workers and nonunion or service workers, may be shrinking. Unions are losing their power in the auto industry, for example, as foreign-owned plants within the United States give makers such as Toyota and BMW, which are nonunion, a cost advantage over the Big Three U. S. automakers. U. S. irms are telling the UAW and other unions, â€Å"We’re becoming noncompetitive, and unless you organize the [foreign-owned firms], we’re going to have to modify the proposals we make you. †At the same time, Wal-Mart is facing lawsuits from employees who clam the retailer forced them to work unpaid overtime, among other charges. At Las Vegas store, the firm faces its first union election. In a world where Wa l-Mart employs three times as many workers as GM, it may be inevitable that the retailer’s labor will organize. On the other hand, will labor unions continue to lose their power to determine working conditions for America’s workforce? References: Joann Muller, â€Å"can The UAW Stay in the Game?†Business Week, June 10, 2002. HYPERLINK â€Å"http://www.businessweek.com†www.businessweek.com on June 3, 2002; Mark Gimein, â€Å"Sam Walton Made Us a Promise,†Fortune, March 18, 2002. HYPERLINK â€Å"http://www.fortune.com†www.fortune.com on June 3, 2002.
Saturday, September 28, 2019
Assess Client and Manage Patient for Respiratory-myassignmenthelp
Respiratory- The most urgent nursing assessment priority is to conduct respiratory assessment of patient to get information related to respiratory rate, auscultation of the lungs and oxygen saturation rate of patient after fall. This is important because high falls often cause soft tissue injury to lungs and may lead to subdural hematoma (Granhed et al. 2017). Hence, respiratory assessment may give idea about level of respiratory problem or soft tissue injury in patient after fall. GIT and metabolic- This assessment is important for patients because Jake has mainly complained about abdomen pain since admission to the ED. During this assessment, information about past medical history, current lifestyle and medication and nutritional uptake is necessary to determine the impact of any of these factors in contributing to stomach pain. It may indicate about intolerance to some food or side effects of medication since Jake is talking many medications. Onset, intensity and duration of pain will help to determine the correct medication for patient too (Macaluso and McNamara 2012). CVS- As the patient sustained fall from high height, checking vital signs like blood pressure and heart rate is necessary to identify symptoms of anxiety and heart rate variability in patients after fall. It may also give idea about the cardiovascular causes of falls (Palvanen et al. 2014) CNS- CNS assessment is important for Jake because fall from high height might have resulted in brain injury in patient and it may help to predict level of consciousness in patient after fall. This assessment may help the nurse to take further action to minimize future fall incidents. Renal- Falls are associated with decrease in renal function in patient and renal assessment might indicate about fluid balances status and urinary pattern after fall (Gallagher, Rapuri and Smith 2007). Skin- Skin assessment is also a vital assessment for patients as he might have sustained several skin injury and color of skin, temperature and moisture can give idea about any skin infection. Psychological and discharge- Assessment in this area is needed to understand Jake’s emotion and view after fall. This will to gather motivation of patient for recovery and mental capacity to handle challenges in the treatment process. The essential nursing assessment for patient with left sided chest pain will be to collect HEART score of patients as it will give data related to history, ECG, age, risk factors and troponin (Six et al. 2013). The data can help to determine the ischemic nature of chest pain in Jake. The PQRST assessment tool can also help to determine the main factor and severity of pain patient. As Jake has history of hypertension, the BP assessment of patient will also be essential to determine the cardiovascular risk status of patient and cardiovascular cause of chest pain (Daskalopoulou et al. 2015). Left sided chest pain is an indication of heart disorder. Blood clot in the lung or pneumothorax can also lead to sharp pain and chances of this are high in Jake due to fall. Te immediate nursing intervention for left sided chain pain will include immediate vital sign assessment of patient and making Jake sit in a semi-Fowler position to review pain. Oxygenation and relevant drugs will also be needed to reduce the intensity of pain (Abbas 2014). The rational for taking HEART score of patient is that this tool considers the risk stratification component responsible for chest pain and so it can help the clinician to make accurate diagnostic and therapeutic choices for patients like Jake (Six, Backus and Kelder 2008). The main advantage of considering semi-fowler’s position for patient with chest pain is that it facilitates airway management and relieving breathing difficulty in Jake due to chest pain (Godden and CPAN 2016). In addition, oxygen supplementation decreases the pain level if it is ischemic in nature (Raut and Maheshwari 2016). Two actual nursing complications due to left sided chest pain include shortness of breath in patient and risk of heart failure in patient. The two potential nursing complications evident due to left sided chest pain are development of precarditis and postinfarction angina in patient. 1.     Complain of left sided chest pain in patient  ·Ã‚        Monitor and document characteristics, intensity and heart rate or BP changes due to pain  ·Ã‚        Review past medical history of myocardial infarction in patient This nursing intervention will give idea about level of anxiety and intensity of pain in patients (Than et al. 2014). Pain documentation is crucial for resolution of patient’s problem 2.     Risk of ineffective tissue perfusion due to fall injury and abdominal pain  ·Ã‚        Assessment of skin, peripheral pulse, edema and vital signs in patient  ·Ã‚        Assessment of GI function Due to fall from high height, injuries might contribute to pulmonary complications in patients and abdominal pain. Hence, vital sign and skin assessment is critical to assess GI dysfunction and other complication in Jake after falls (Morton et al. 2017). This intervention is beneficial to prevent risk of complication in patients 3.     Risk of excess fluid volume due to fall  ·Ã‚        Maintain fluid intake in patients Auscultation is beneficial in identify and manage risk of heart failure. Maintaining fluid intake is necessary to enhance fluid retention. Jake also take two cans of beer everyday and restricting the use of beer is also necessary for recovery of patient (Platz et al. 2016) Risk of heart failure and circulatory problem in patient can be controlled 4.     Discomfort in patient due to chest and abdominal pain  ·Ã‚        Consider repositioning patients and proving analgesics Positioning will facilitate airway management in patient and analgesics will cause pain relief (Cortà ©s, DiCenso and McKelvie 2015) It is an effective intervention to minimize discomfort and intensity of pain in Jake 5.     Anxiety or fearful attitude in Jake due to chest and abdominal pain and fall injuries  ·Ã‚        Communicate with patient and identify perception and feelings of anger or grief in patient  ·Ã‚        Orient patient to routine and expected activities Communication with patient is important to know about coping capability of patient and reduce symptoms of depression. Orienting to routine activities distract patients from emotional stress and lead to improvement in signs of depression (Jayasinghe et al. 2014) Patient’s expression about current and future worries will help to take adequate steps to mitigate symptoms of anxiety in patient 6.     Acute abdominal pain in patient Abdominal pain in patient might also be caused by diarrhea. Hence, it is necessary to assess bowel movement in patient Bowel movement will help to determine the appropriate food and medications needed for patient to reduce pain Bowel pattern assessment is critical to proactively assess symptoms of nausea, constipation and diarrhea in patient 7.     Risk of bone or muscle injuries due to fall  ·Ã‚        Conduct skeletal/muscular assessment of patient Clinical assessment would help to evaluate the severity of muscle or bone injury On the basis of severity of injury, the nurse can consult the clinician regarding the use of conventional treatment option of medication or going for physiotherapy (Phelan et al. 2014) 8.     Prevent infection in patient  ·Ã‚        Implement hand hygiene and infection control intervention for Jake Due to fall, Jake is dependent on major activities of daily living. This may increase the risk of infection in patient. Hence, maintaining adequate hand hygiene and infection prevention technique is essential to prevent infection (Anderson et al. 2014) Infection control will minimize development of other complications in Jake  ·Ã‚        Regular PQRST assessment is necessary to analyze different factors contributing to pain Routine assessment of chest pain is critical to reduce the risk of myocardial infarction or heart attack in patient PQRST is a structured assessment method to identify the characteristics, intensity and cause of chest pain. Increased dependence in activities of daily living Provide assistance to Jake while walking, moving, dressing and going to washroom Support is ADLs is critical to complete daily life activities and reduce risk of fall in health care setting It is most effective step to support patient during difficulties in ADLs. Low physical activity and risk of obesity related complication in patient Provide guidance in physical therapy and moderate exercise intervention This I s essential to maintain minimum level of physical activity in patients Moderate exercise improved quality of life of critically ill patients Abbas, A.D., 2014. Evaluation Of Nurses ¢ Practices Concerning Chest Pain Management For Patients In The Emergency Unit. Kufa Journal for Nursing Sciences, 4(1).‎ Anderson, D.J., Podgorny, K., Berrà os-Torres, S.I., Bratzler, D.W., Dellinger, E.P., Greene, L., Nyquist, A.C., Saiman, L., Yokoe, D.S., Maragakis, L.L. and Kaye, K.S., 2014. Strategies to prevent surgical site infections in acute care hospitals: 2014 update. Infection Control & Hospital Epidemiology, 35(S2), pp.S66-S88. Cortà ©s, O.L., DiCenso, A. and McKelvie, R., 2015. Mobilization Patterns of Patients After an Acute Myocardial Infarction: A Pilot Study. Clinical nursing research, 24(2), pp.139-155. Daskalopoulou, S.S., Rabi, D.M., Zarnke, K.B., Dasgupta, K., Nerenberg, K., Cloutier, L., Gelfer, M., Lamarre-Cliche, M., Milot, A., Bolli, P. and McKay, D.W., 2015. The 2015 Canadian Hypertension Education Program recommendations for blood pressure measurement, diagnosis, assessment of risk, prevention, and treatment of hypertension. Canadian Journal of Cardiology, 31(5), pp.549-568. Doherty?King, B., Yoon, J.Y., Pecanac, K., Brown, R. and Mahoney, J., 2014. Frequency and duration of nursing care related to older patient mobility. Journal of Nursing Scholarship, 46(1), pp.20-27. Gallagher, J.C., Rapuri, P. and Smith, L., 2007. Falls are associated with decreased renal function and insufficient calcitriol production by the kidney. The Journal of steroid biochemistry and molecular biology, 103(3), pp.610-613. Godden, B. and CPAN, C., 2016. Airway issues. Perianesthesia Nursing Care, p.23. Granhed, H., Altgà ¤rde, E., Akyà ¼rek, L.M. and David, P., 2017. Injuries Sustained by Falls-A Review. Trauma & Acute Care. Ho, P.M., Lambert-Kerzner, A., Carey, E.P., Fahdi, I.E., Bryson, C.L., Melnyk, S.D., Bosworth, H.B., Radcliff, T., Davis, R., Mun, H. and Weaver, J., 2014. Multifaceted intervention to improve medication adherence and secondary prevention measures after acute coronary syndrome hospital discharge: a randomized clinical trial. JAMA internal medicine, 174(2), pp.186-193. Jayasinghe, N., Sparks, M.A., Kato, K., Wyka, K., Wilbur, K., Chiaramonte, G., Barie, P.S., Lachs, M.S., O'Dell, M., Evans, A. and Bruce, M.L., 2014. Posttraumatic stress symptoms in older adults hospitalized for fall injury. General hospital psychiatry, 36(6), pp.669-673. Macaluso, C.R. and McNamara, R.M., 2012. Evaluation and management of acute abdominal pain in the emergency department. International journal of general medicine, 5, p.789. Morris, P.B., Ference, B.A., Jahangir, E., Feldman, D.N., Ryan, J.J., Bahrami, H., El-Chami, M.F., Bhakta, S., Winchester, D.E., Al-Mallah, M.H. and Shields, M.S., 2015. Cardiovascular effects of exposure to cigarette smoke and electronic cigarettes. Journal of the American College of Cardiology, 66(12), pp.1378-1391. Morton, P.G., Fontaine, D., Hudak, C.M. and Gallo, B.M., 2017. Critical care nursing: a holistic approach. Lippincott Williams & Wilkins. Palvanen, M., Kannus, P., Piirtola, M., Niemi, S., Parkkari, J. and Jà ¤rvinen, M., 2014. Effectiveness of the Chaos Falls Clinic in preventing falls and injuries of home-dwelling older adults: a randomised controlled trial. Injury, 45(1), pp.265-271. Phelan, E.A., Mahoney, J.E., Voit, J.C. and Stevens, J.A., 2015. Assessment and management of fall risk in primary care settings. The Medical clinics of North America, 99(2), p.281. Platz, E., Lewis, E.F., Uno, H., Peck, J., Pivetta, E., Merz, A.A., Hempel, D., Wilson, C., Frasure, S.E., Jhund, P.S. and Cheng, S., 2016. Detection and prognostic value of pulmonary congestion by lung ultrasound in ambulatory heart failure patients. European heart journal, 37(15), pp.1244-1251. Raut, M.S. and Maheshwari, A., 2016. Oxygen supplementation in acute myocardial infarction: To be or not to be?. Annals of cardiac anaesthesia, 19(2), p.342. Six, A.J., Backus, B.E. and Kelder, J.C., 2008. Chest pain in the emergency room: value of the HEART score. Netherlands Heart Journal, 16(6), pp.191-196. Six, A.J., Cullen, L., Backus, B.E., Greenslade, J., Parsonage, W., Aldous, S., Doevendans, P.A. and Than, M., 2013. The HEART score for the assessment of patients with chest pain in the emergency department: a multinational validation study. Critical pathways in cardiology, 12(3), pp.121-126. Than, M., Aldous, S., Lord, S.J., Goodacre, S., Frampton, C.M., Troughton, R., George, P., Florkowski, C.M., Ardagh, M., Smyth, D. and Jardine, D.L., 2014. A 2-hour diagnostic protocol for possible cardiac chest pain in the emergency department: a randomized clinical trial. JAMA internal medicine, 174(1), pp.51-58.
Friday, September 27, 2019
Perfect Competition and Monopoly Essay Example | Topics and Well Written Essays - 2500 words
Perfect Competition and Monopoly - Essay Example 1. The size of the firm relative to the market is small. Hence, it has no influence on price. The firm is a price taker. 2. The product is homogeneous meaning to the consumer the product of one seller is same as the product of other seller. 3. There is freedom of entry and exit for each firm. 4. There is free mobility of resources. 5. All the participants in the market have perfect knowledge, meaning that everyone is aware of his benefit, consumer knows prices, and producer knows cost and so on. If even one condition is not fulfilled, the market will not be perfect anymore, it will be imperfect. An extreme case of such imperfection is monopoly. Monopoly is that market in which there is only one seller (or a group of sellers acts as one - cartel) of a commodity that has no close substitute. The seller has complete control of the supply of the commodity and hence is the price maker. We shall now see where the equilibrium of the firm lies and also which conditions are necessary for it. Equilibrium of the firm We shall use the marginal revenue1 and marginal cost2 approach to study the equilibrium of the firm. There are two conditions to this equilibrium: 1. MR = MC 2. Slope of MR < Slope of MC. Price MC P T P MR=AR=P Quantity (output) 0 Z? Z As we can see in the above graph, there are two points where marginal revenue is equal to MC but at Z? if the quantity is increased, the firm is still earning profit. But after Z, the cost of per unit is more than its price. Hence Z is the equilibrium output. The equilibrium can be proved mathematically. Let Z be the output, TR the revenue and TC the cost. Profits are calculated as ? = TR – TC. To maximise the profits we need i.e. MR = MC, and i.e. Slope of MR < Slope of MC. Equilibrium in Perfect Competition and Monopoly in the Long Run As we are trying to see how both markets generate different profits in the long run, we shall assume that the market demand and costs do not change due to entry and exit of a firm from t he industry. Also, to simplify the analysis constant average cost is assumed. These assumptions give us MC = AC and the supply curve for perfect competition is equal to both costs. The equilibrium in perfect competition will be at the point where demand is equal to supply as this is where the price3 will set. The output will be according to this level. At this level price will be equal to MC and AC. In general, we can state the equilibrium in perfect competition as P = AR = MR = MC = AC Where P = Price of the commodity AR = Average Revenue MR = Marginal Revenue MC = Marginal Cost AC = Average Cost4. In case of monopoly the equilibrium will take place where marginal revenue is equal to marginal cost and the marginal cost curve cuts marginal revenue from below but there is an additional clause here that states that the marginal revenue will be less than the price. We can see both the equilibriums – for perfect competition and monopoly, in the figure. Comparison of Profit betwee n Perfect Competition & Monopoly The comparison can be seen in the figure above. In perfect competition the price is fixed. Only the output varies and therefore supply curve is horizontal. The equilibrium price for competitive firm is Pc, where MR=MC. But the output level is Qc where MC= AR, meaning supply is equal to demand. For monopoly, the equilibrium position is same, where MR=MC, but the output leve
Thursday, September 26, 2019
Leadership assignment Example | Topics and Well Written Essays - 250 words - 1
Leadership - Assignment Example Her moving boxes were not labeled properly and the way she packed her things just did not make sense. So I taught her how to group her things in boxes and mark them for specific use and area of the apartment. This took around 3 days to do and by the time we were done, we discovered that she did not need as many moving boxes as she originally had. Moving day came and I was at her place bright and early to help the movers. I designated each box for positioning in the truck according to the contents in the boxes. Delicate things in the back and the sturdy stuff up front, electronics placed in top of everything else and safely secured as well. When we got to the new apartment, My friend was so busy making sure that all the boxes got off the truck that she allowed me to designate and dispatch the moving crew across her apartment. I supervised them as the unpacked the boxes and made sure that nothing was broken or that anything was missing among her things. After the moving crew left, we began the unenviable task of unpacking her things. Thanks to my organization skills and ability to properly delegate tasks, we were easily able to unpack her things and put the items where they belonged. Needless to say, my friend was very thankful that I was available to help her move, she really doubted she could have done it properly
Interpreting Films and Analyzing Film Elements Essay
Interpreting Films and Analyzing Film Elements - Essay Example Indeed, when many people read lists of the 100 best movies they are often dumbfounded at the inclusion of many films they deem boring or plain bad. Similarly, many film critics will pan Hollywood blockbusters that go on to make millions of dollars. However, in film analysis the writer must go beyond these simple constructs and delve into the filmmaker’s thematic and stylistic intentions. This essay considers varying means by which academic film analysis can be achieved, with specific emphasis on thematic elements, visual elements, and editing, and also posits a personal perspective on the task of analyzing a film for its artistic qualities. One of the central areas of importance in film analysis concerns the examination of a film for its thematic elements. In these regards, films can be read similar to the means by which one would analyze a work of literature. While there are undeniable similarities between film and novels, writers (Boggs 2006) have argued that there is a distinct difference between examining theme in terms of a film and theme in terms of a novel; while the novel represents theme through an idea, for film the theme is understood as the central unifying concept of the entire text. Another feature that is notable when examining films are the varying stylistic devices that the filmmaker has at their disposal. They include, â€Å"1) plot, 2) emotional effect or mood, 3) character, and 4) style or texture†Boggs (2006, pg. 20). Indeed, it’s understood that while all these elements will exist within a film, the filmmaker will choose to emphasize one specific element over the others. It follows that in analyzing a film, one must determine which elements the filmmaker has chosen to analyze and for what purpose. While these theme elements seem like simple distinctions, the difference between a film that emphasizes plot over style or texture can be drastic; consider for instance the plot driven narrative in a film such as Raiders
Wednesday, September 25, 2019
Solar power and alternative energy Essay Example | Topics and Well Written Essays - 250 words
Solar power and alternative energy - Essay Example ing of solar energy through concentrated solar power and photovoltaics has been instrumental in producing relatively reliable energy, while maintaining environmental safety. The use of solar panels at some point was tipped to be a next-generation project but the successes so far have been minimal. One major factor that has contributed to this situation is the fact that the installation cost of the solar panels has been expensive most especially for the majority of the average citizens. Secondly, the available installations have not lived to their billings as they have not been sufficient enough. However, solar energy can be made more sufficient but with high costs (Longman et al. 107). Comparatively, other sources of energy are cheap and more efficient than solar energy. This is possibly the reason why so many citizens shy away from incurring the exorbitant expenses of installing solar panels. Besides, its reliability can be severely tested as it depends a lot on the sunshine, which is often never present during winters and other extreme weather conditions (Mathew 141). Despite the bottlenecks, solar energy is environment friendly and can be enhanced through improved initiatives. Citizens should be empowered through campaigns and provisions of incentives. The negatives do not technically outweigh the advantages except for the fact that public perception has been severely deformed by the cost of installation. Besides, the government has done significantly little to make the use of solar energy more profound. There is no need for other sources of energy of solar energy can be maximally utilized (Buie, 570). Longman, Ryan J., Thomas W. Giambelluca, and Michael A. Nullet. "Use of a clear-day solar radiation model to homogenize solar radiation measurements in Hawai‘i." Solar Energy 91 (2013): 102-110. Print. Wald, M.L. Energy, the Environment and the Bottom Line: Using Solar Power to Extract Oil. 2011. Retrieved February 24, 2014, web
Tuesday, September 24, 2019
Understanding Nursing Theory Essay Example | Topics and Well Written Essays - 500 words
Understanding Nursing Theory - Essay Example Grand theory presenters start theoretical formulation at abstraction level and these formulations never link the realities. Roy’s (1971) work was designated for the grand theory. Roy presented the adaptation model. In the adaption model of Roy, a person was perceived as receiving the adaptive system for inputs. This input may be as the stimuli from the external environment, which is processed by the feedback or internal processes. These processes are inherent in the changing abilities of individuals and result into an output in the form of either ineffective response or adaptive (Parse, 2001). Middle range Theory is less abstract and more specific in its scope, which reflects a practice and also addresses the specific phenomenon. This theory deals with a limited number of aspects of real world concepts. A mid-range theory is made up of relative concrete concepts, which are concrete propositions and defined operationally. These concepts can be tested empirically. A period of ten years ago, Georgene Eakes, Mary Burke, and Margaret Hainsworth developed the theory of Chronic Sorrow. This is the application of the middle range theory of nursing that explains the periodic recurrence of a continuous sadness or grief feeling over an important loss. This presents the normal response to the loss. Because, parents always felt sadness over their children’s mental retardation and this response was not permanent. Clinicians could intervene in these conditions if they had similar beliefs. This theory also related with the feelings of parents who have premature infants. Hainsworth, Eakes, & Burke (1994) found that mothers of those children with the spina bifida also had a pervasive sadness. This theory focuses upon the specific phenomenon, which mirror out the clinical practices and has narrowest interest range. This theory is limited to a particular population or a specific field of
Monday, September 23, 2019
Human resource presentation Essay Example | Topics and Well Written Essays - 250 words
Human resource presentation - Essay Example Advocates of the theory like Peter Denholtz believe that the e-cigarette could be a start to a new era of productivity. In modern busy working environment, people do not find time to leave their office seats and go out to the stairs to have a smoke. This is where e-cigarettes are helpful. It is not injurious to the health of other people, and normally co-workers would not mind someone smoking this type of a cigarette. So with an e-cigarette, an employee would not lose his focus from work as he would not have to look for a smoking area every time he wants to smoke (Pyrillis 6). Celia Joseph, an employee of Fisher and Phillips in Philadelphia, is of the opinion that it all comes down to the needs and corporate culture of an organization. Employers would have to figure out their HR policies. They would have to figure what type of a ban to place. For example, a ban on using e-cigarettes could be placed because of the tobacco it contains or because of the vaporized smoke it emits. If the ban is placed because of tobacco and not the vaporized smoke then, an employer would have no objection in people smoking in the workplace (Pyrillis 8). Pyrillis, Rita. â€Å"Electronic Cigarettes Strike Up Controversy Among Employers.†October 25, 2013. Workforce. Web. October 15, 2014
Sunday, September 22, 2019
Pythagoras Theorem and Financial polynomials Essay Example for Free
Pythagoras Theorem and Financial polynomials Essay Ahmed and Vanessa have interest in locating a treasure, which is buried. It is my responsibility to help the two locate it. First, I will help them locate it by the use of Pythagorean quadratic. As per Ahmed’s half, the treasure is buried in the desert (2x + 6) paces form the Castle Rock while as per Vanessa’s half she has to walk (x) paces to the north then walk (2x + 4) paces to the east. According to the Pythagorean theorem, every right angled triangle with length (a) and (b) as well as a hypotenuse (c), has a relationship of (a2 + b2 = c2) (Larson Hostetler, 2009).       In Ahmed and Vanessa’s case, I will let a=x, b =2x+4 and then c=2x+6. To follow, will be my efforts to put the measurements above into the real Pythagoras theorem equation as follows: X2+ (2x+4)2=(2x+6)2 this is the equation formed out of the Pythagoras Theorem X2+42+16x+16 = 42+ 24x+36 are the binomials squared x2 42 on both sides can be subtracted out. X2+16x+16 = 24x +36 subtract 16x from both sides X2+16 = 8x+36 now subtract 36 from both sides X2-20 = 8x X2-8x-20=0 I will use to solve the function by factoring using the zero factor. (x-) (x+) the coefficient of x2 Application and selection from the following (-2, 10: -10,2: -5,4; -4, -5) In this case, it seems that I am going to use -10 and 2 is as per how the expression looks like this (x-10)(x+2)=0 X-10=0 or x+2=0 creation of a complex equation x=10 or x=-2 these are the two probable resolutions to this equation.        One of the two calculated solutions is an extraneous solutions, as it do not work with such sceneries. The remaining solution I only have is (X=10) as the number of paces Ahmed and Vanessa have to accomplish to find the lost treasure. As a result the treasure is 10 paces to the north 2x+4 connect the 10, now its 2(10)+4=24 paces to the east of Castle Rock, or 2x+6= 2(10)+6=26 paces from Castle Rock. Financial polynomial       For the case of financial polynomials, I have first to write the polynomial without the parenthesis. Following the above, I have to solve for p= 2000 + r = 10% for part A and then solve for p= $5670 + r = 3.5% for part B, without the parenthesis as follows: P + P r + P r2/4 (the original polynomial) to reach this I followed the following steps: (1 + r/2)2 This is because it looks as if it is foil P(1 + r/2) P (1+r/2)(1+r/2) After the two equations I combine like terms. Because I am multiplying by 2 on r/2, it cancels out both 2’s and I then get left with is r as follows; P(1+ r/2 + r/2 + r2/4) P(1 + 2(r/2) + r2/4) I then write in descending order (P + Pr + Pr2) To solve for P=2000 and r=10% the following follows; P + Pr + Pr2/4 2000 + 2000 Ãâ€"(0.10) +2000Ãâ€" 0.1024 2000 + 200 + 5 = $2205 P(1+ r/2)2 2000Ãâ€"( 1 + .10)2 2000Ãâ€"(1.05)2 2000Ãâ€"( 1.1025) = $2205 For part B I will solve for P=5670 and r= 3.5% P + Pr + P Ãâ€"(r2/4) 5670 + 5670Ãâ€" (0.035) + 5670 Ãâ€" 0.0352 5670 + 198.45 + 1.7364375 = 5870.1864375 This is approximately ($5870.19) The problem 70 on page 311 has the following steps; (-93 + 32 – 15x) à · (-3x) The Dividend is (-93 + 32 – 15x), and the Divisor is (-3x). The Dividend is (-93 + 32 – 15x), and the Divisor is (-3x). -93 + 32 15x -3xAfter I divide -9 by -3 which equals +3. The x on the bottom cancels the x from the top. -93 + 32 – 15x -3x -3x -3x -9* x*x* x I am now left with 32 for the first part of the polynomial. -3 * x -9*x *x * x -3 * x I first divide 3 by -3, which equals -1 and the x from the bottom cancels out one of the x’s from the top. -93 + 32 – 15x -3x -3x -3x 3 *x *x At this point I am left with -1x, which simplifies to just –x, as the second part of the polynomial. Then -3 *x 3 *x * x -3 * x Then I divide -15 by -3, which equals positive 5, and the x on the bottom cancels out the x on the top, so you do not have any x’s to carry onto the answer of the equation. -93 + 32 – 15x -3x -3x -3x -15 *x At this point I am left with only 5 for the last part of the polynomial, and the answer is 32 – x + 5. -3 * x -15 * x -3 * x       The negative sign from the -3 x changes the plus sign in the equation to a minus sign, it changes the minus sign to a plus sign in the final answer, and the equation is in Descending order. Reference Larson, R., Hostetler, R. P. (2009). Elementary and intermediate algebra. Boston, Mass: Houghton Mifflin Source document
Saturday, September 21, 2019
Present And Future Of Electrical Engineering
Present And Future Of Electrical Engineering ABSTRACT The report is all about the past, present and the prediction of the future of electrical engineering in the branch of electronics which plays an important role in the improvement of electronic devices as well as the new technology, electronic engineering is a broad and challenging discipline because it is composed of different kinds of electrical components such as electron tube, transistors, integrated circuits etc, therefore from all these electronic components the most vital components are transistors as they have amazing characteristics compared to other components, transistor sizing is the most challenging when electronic engineers start to design thing like computers, electronic machine etc. Basically transistors make electronics engineering to become more efficient when it comes to the production of electrical appliances because from the past until nowadays, the usage of transistors had been increasing rapidly which shows that electronic engineers always makes life become easi er. 1. INTRODUCTION Electronic engineering in the past was not interesting because during that time it was hard to invert electronic material because there was scarcity of resources that was taking control over humans life. Electronics today is taking a lead because the economy and society benefits from electronic engineering, as this is seen by anyone living on this planet. Many companies use electrical appliances such as computers, laptops, telephones etc. which lead to a good profit to their companies and thus this result in a huge growth of the economy worldwide. Electronic components are more easily to be improved and this predicts that in the future things like plasma, laptops, internet are going to disappear because the electronics creates new technological devices every second and the way electronic engineering functions create hope of amazing changes that people might not believe because things such as Identity documents for the next years will be regarded as useless papers. The society also be nefits from electronic engineering because nowadays many health services uses electronics for example such X-rays and other electronics devices to detect for other diseases. Professional electronic engineers have good ethics because they also create strong educational activities by creating fair regulations that must be followed strictly to ensure that protection is sustained towards peoples life. 2. ELECTRONIC ENGINEERING CHARACTERITICS Electronic engineering is a branch of electrical engineering that deals with the implementation of applications, principles and algorithms by using non linear and active electrical components such as transistors, diodes and integrated circuits to produce electronic machines, televisions etc which is more related to other field, for example radio engineering, telecommunication, control system and many other [1, 2].The transistors are the best electronic components that has become more useful after they had been inverted and transistors have different function because of their size. They have different physical characteristics. 2.1. Design and application of transistors in circuits Transistors may have N-P-N or P-N-P structure which function as a switch both N-P-N transistors and P-N-P transistors consists of three regions: collector, base and emitter. The base is the transistors main lead, without it, the transistor wont function, the collector is the positive lead and the emitter is the negative lead. Therefore the N-P-N and other transistors are may be used to control the flow of electrical current, power flow through the transistors from the power supply to the relay controlling the flow of electricity. Sometimes NPN transistors may usually work as amplifiers by controlling large amount of current [3]. Figure is on the appendix. 2.2. Electronic components There are many electronics that are widely used in electronic engineering to invert special electrical appliances. Symbols of some electronic components are represented on the appendix. 3. BACKGROUND OF ELECTRONIC ENGINEERING 3.1. The past of electronics Electronic engineering has evolve from technological improvements in the telegraph industry long time ago in the late 19th century , Transistor is a well-known electronic component that is inverted in 1948 at the Bell Telephone Laboratories followed by integrated circuits in 1960, electronics is often considerable to have started when Lee De Forest inverted the first vacuum tube in 1907 within 10 years, all of his electronic device was found in radio, transmission and receivers as well as system for long distances telephone cells [1, 2],electronic engineering was interesting because many things that are inverted during the 19th century are now improved to produce better materials that are very useful. Electronics play a significant role when it comes to telecommunications because the beginning of electronics is more likely based on communication and it is also improving because after the invention of radio, telegraphy and other past electronics appliances the first purely electronic television is inverted in 1928 by Philo Farnsworth [2], therefore this trend shows accurately that electronics always strive to progress from generation to another. During 1930s television had become more popular because it was recognized by millions of people to the best thing that was transferring information easily. During the past the computers that was inverted they were not programmed like the one that are being used now because they were very big and it hard to find because they only found at the laboratory of High institution and these computers was using big transistors that was storing less resources, therefore the most benefit from early computers is that they were better in terms of information transmission when compared to televisions. During the First World War electronic applications had tried to play a vital role by creating electronic weapons for defence but the most successful electronics weapons are the one that was produced when Second World War take place[5]. Hence electronics had created a wonderful social awareness by providing people with strong electronic weapons to protect their life against their enemies. 3.2. The present of electronics Electronic engineering nowadays is a challenging field because there is a lot of competency for producing desirable electrical appliances which benefit the whole world. Electronic engineering is the best because many things that are being used all over the world to create peace, economic growth, excitement and employments are produced by electronic engineers. Information technology today is based on electronics because information is transferred from one place to another by using electronic materials such as cell phones, digital computers, advanced television such as plasma and other useful electrical appliances, therefore all of this benefit the country because it maintain peoples rights. Electronics is more useful for health services and educational purpose because today at universities they are using computers, power point during the lecture time and this help students to adapt, gain knowledge and skills in the electronic and technological environment. People all over the world ar e getting proper health care because there is variety of electronic applications on medicine e.g. X-rays, Ultrasound detectors, medical research and expands other diagnostic test which save human lives. Since the invention of radio television in the past other previous century the electronics industry has been increasing drastically with the beginning of computer technologies and cell phones the electronics industry is regarded as the world largest and fastest growing manufacturing industry. Therefore this flowing of electronics it release hazardous material that affect the environment because when electric product become cheaper they tend to rapidly become more useless and some of these materials are dumped everywhere which lead to pollution [6]. 4. THE PREDICTION OF THE FUTURE OF ELECTRONIC ENGINEERING Electronic engineering will always proceed to develop amazing things because educational level of electronics is improving each year which means that the economy will succeed more toward the following years because many people who are studying will invert new things that can become more useful than the present electronics devices. Technology is also faced with a huge change because electronic engineers are always trying to improve their skills. Cars the next following years they might use electronic components and electricity to move because petrol and other oils are regarded as dangerous pollutant on the environment. Electronic engineering it might be bad when it comes to domestic employment because the many things that are created by electrical engineers makes life easier to a specific person even other professionals might lose their jobs because the engineers work it shows accurately that one day an electronic doctor can be inverted to save doctors from their work because other di sease might infect during the working times. Therefore any person must try to be preparing for the next electronic generation because new desirable things are coming such as cell phones that can be used to drive cars. Laptops will be replaced by electronic engineers because they are big when compared to cell phones. 4.1. THE TREND OF ELETRONIC ENGINEERING The diagrams representing the trend of electronic engineering 5. CONCLUSION Electronic engineering in the past was poor but it has evolved rapidly. Nowadays people are used to electronic systems, therefore this shows accurately that electrical engineering as whole it will dominate toward the next four years because without electrical engineers lot of things will disappear like a mist for example the economy depends on electronics to fulfil its profit which means that when electronics drop the whole process all over the world will subside resulting in lack of employment, poor health care and other technological system will disappear. Electronics for the next twenty years it might program people to function as electronics because the introduction has already began by computers e.g. people are using computers to improve their thinking capacity and to get lot of information. Really electronics is the best thing that symbolise peoples intelligence because amazing things are taking place because of electronics e.g. the night is changed by lights which symbolise th at everything it might be created by electronic devices. 6. REFERENCES 1. F.K. Manasse, J.A Ekiss and C.R Gray, Modern transistor Electronics Analysis and Design,Englewood Cliffs, N .J,prentice-Hall, Inc, 1967,pp ix-1. 2. Electronic engineering-wikipedia, the free encyclopedia.mht, last accessed 10 May 2011. 3. J.G. Linvill and J.F Gibbons, Transistors and active circuits, New York: McGRAW-HALL, 1961, pp 91-97. 4. http://www.clker.com/clipent-11203.htm,last accessed 10 May 2011. 5. http://www.cl,cam.ac.uk/~rja14/papers/SE-16.pdf,last accessed 09 may 2011. 6. B ward, Transistors Ignition systems handbook, Britain, August 1963, pp 92-100.
Friday, September 20, 2019
Constitutionalism: The Tyranny Of The Majority :: essays research papers
In this excerpt from Democracy in America Alexis Tocqueville expresses his sentiments about the United States democratic government. Tocqueville believes the government's nature exists in the absolute supremacy of the majority, meaning that those citizens of the United States who are of legal age control legislation passed by the government. However, the power of the majority can exceed its limits. Tocqueville believed that the United States was a land of equality, liberty, and political wisdom. He considered it be a land where the government only served as the voice of the its citizens. He compares the government of the US to that of European systems. To him, European governments were still constricted by aristocratic privilege, the people had no hand in the formation of their government, let alone, there every day lives. He held up the American system as a successful model of what aristocratic European systems would inevitably become, systems of democracy and social equality. Alth ough he held the American democratic system in high regards, he did have his concerns about the systems shortcomings. Tocqueville feared that the virtues he honored, such as creativity, freedom, civic participation, and taste, would be endangered by "the tyranny of the majority." In the United States the majority rules, but whose their to rule the majority. Tocqueville believed that the majority, with its unlimited power, would unavoidably turn into a tyranny. He felt that the moral beliefs of the majority would interfere with the quality of the elected legislators. The idea was that in a great number of men there was more intelligence, than in one individual, thus lacking quality in legislation. Another disadvantage of the majority was that the interests of the majority always were preferred to that of the minority. Therefore, giving the minority no chance to voice concerns.
Thursday, September 19, 2019
National Identity in Eric Amblers Journey into Fear Essay -- Journey
National Identity in Eric Ambler's Journey into Fear In his novel A Coffin for Dimitrios, Eric Ambler writes: "A man's features, the bone structure and the tissue which covers it, are the product of a biological process; but his face he creates for himself" (269). This distinction between the physical flesh and the face, the "devil mask" is for Ambler a crucial metaphor of "duplicity" (269). It is "a screen to hide [the] mind's nakedness...though they understand instinctively that the mask cannot be the man behind it; they are generally shocked by a demonstration of the fact" (269). If we extend this notion of the face to other external indicators of the man beneath, such as clothing and nationality, we begin to see the politics that imbue Ambler's characters. Graham, the hero of Journey into Fear, plays the role of the innocent Englishman in a duplicitous world of false identity and "devil masks" (269). As the act of identification occur, both of the mask and of the mind behind the mask, Graham's relation as the Englishman to th e other characters becomes a politicized commentary on England's role in the early stages of the Second World War. In Journey into Fear, Graham is presented to us as an embodiment of the Englishman. To the members of his society, Graham presents nothing more than the epitome of their national identity, to the extent that they are unable to recognize Graham as anything but unremarkable. Entrenched in their own culture, he presents nothing more than what they expect. Insofar as he possesses characteristics particular to him they are necessary only for driving the plot forwards. Beyond providing an alibi for his presence in Turkey, Graham is characterized by the inability of his peers, "the ... ... or so away from the car's tank" and fires at it (262). It is this act of identification of the situation and the action that follows that allows Graham to prevail over the German agents. Ultimately, Journey into Fear reads as a commentary on the political situation of England in the beginning stages of World War II. The nationalist and supra-nationalist identities speak to the necessity that Ambler saw of England first recognizing the situation, being able to identify the ape beneath the mask of national identity and subsequently acting upon it. The hero, Graham in this case, must identify, as Ambler's the painter does, the mind through the face and become aware of the inherently duplicitous nature of that mask. References Ambler, Eric. A Coffin for Dimitrios. Random House: New York 1939. Ambler, Eric. Journey into Fear. Random House: New York 1940.
Wednesday, September 18, 2019
Characterization of The Duke of Ferrara in My Last Duchess by Robert Br
Characterization of The Duke of Ferrara in My Last Duchess by Robert Browning The Oxford English Dictionary defines the word "officious" during the 19th century as "eager to please; attentive, obliging." In the dramatic monologue, My Last Duchess by Robert Browning, this word describes a servant that is volunteering his service unnecessarily to the Duke of Ferrara’s wife. Although the speaker, the Duke of Ferrara, is speaking of this servant in a negative manner, he wishes his wife to be officious towards him; the Duke of Ferrara wishes to have total control. So, the Duke is both discouraging and discouraging officiousness, depending on whom it is directed. The Duke of Ferrara emphasizes his need for power and control over his wife, and demonstrates obvious signs of being a "control freak," whether it be purposefully or inadvertently, through the style of the dialogue, composition of the dialogue, and the treatment of the messenger that emphasizes the role of the listener. The poem gains the reader’s interest from the very beginning with this line: "That is my last Duche...
Tuesday, September 17, 2019
Madame Bovary and Techniques in Fiction
1. Conceptions: The Origin of a Story Gustave Flaubert in all probability got the idea for Madame Bovary when he and Louise Colet became lovers, in which the novel was written at the time of the affair. When Flaubert and his mistress first started to have the affair, they wrote love letters to each other as any other lover would. The letters that Flaubert would write were similar to the journals the authors use to help stimulate ideas for their novel. (TIF, 10) Flaubert in all wanted to expose the whole aspect of having affairs and encompassing mistresses. Putting the setting at his birthplace made him more comfortable with the area allowing him to have the full coverage of the city such as knowing all the streets and the back roads that Madame Bovary uses. (Flaubert, 261) The more familiar the area is the more realistic it would seem, such as where the houses were located. The whole aspect of the city is not imaginative but more practical. The characters in Madame Bovary resemble Flaubert and his family in many ways, for instance the elder Mrs. Bovary as Flaubert's mother. They both have are widows in their future life, and they have the sense of protectiveness of their children. Since Flaubert's father is a doctor, he had to incorporate that characteristic in Charles Bovary. However, I think the greatest resemblance between the characters of the novel and Flaubert's family is Flaubert and Madame Bovary because they both have nostalgia for Paris. As Flaubert places himself in a woman's place you can see his true self coming out. As they both want the pleasurable sensual feeling of love and to some extent, becomes a drug, where they are addicted and cannot find the end. Madame Bovary and Flaubert both have two lovers. Madame Bovary's downfall was the amount she spent on her lovers which leads her into debt and Flaubert engaged in his studies and focused on his writing. 2. Beginnings The beginning of the novel Charles is in school but is held back. It is not if it is the most horrific, or a quiet pleasurable moment in his life, but it would be the most rememberable moment in his life because he is at a school away from his family and he would be ridiculed consistently. At first, it seems as if Flaubert is starting from the beginning of Charles life because all the focus is on him but once he marries Emma, it is all about her. I do not understand why Flaubert started out this way because Charles is not the main character but is only an unimportant character that is just here from the beginning to the end. It does not seem as if the novel was placed in such historical or momentous occasion because the author does not insinuate anything. All he does say that Emma admires Joan of Arc and worships Mary of Scots. (Flaubert, 32) In most part, the reason why the novel is not based off an important event is that the characters have nothing to do with the occurrence. It all has to do with the characters, their emotions, and their daily wrong doings. The novel is not like Ann Frank, where the whole story is based off a historical incident but it is more like the novel itself has its own history. The â€Å"envelope†now makes the beginning of the novel more understandable. It is as if he is there from the beginning until the end. Although he is in every one of the life situations, it does not directly involve him. Through all the pain and heartache, Charles remains the same. The book Techniques in Fiction explains why Flaubert included the early years of Charles and why they prolonged the ending. It was so show Charles stupidity from the beginning to the end and he still wonders why life has put him through all this. He still is unable to acknowledge that his wife has put him through all this pain and that â€Å"Only fate is to blame†. (Flaubert, 302) Charles as a schoolboy is not any different from Charles as an adult. Both have the sense of idiocy all through out the novel. As the other school children ridicule him, it has not changed in his adult years. Emma is derides Charles not in his face as the school children did but in a secretive sort of way by having an affair with other men and by breaking the sacred vows of marriage. I would have to say that the novel is low beginning because it makes us more comfortable to get into the story and it does not have an intense moment where it makes us uneasy such as a melodramatic storm. (TIF, 50) Having included Charles and his early school years makes us at ease and more familiar to the story line on what is going to happen when. 3. Style and Speech â€Å"Every writer, by the way he uses the language, revels something of his spirit, his habits, his capacities, his bias.†(TIF, 55) The way Flaubert wrote reveled himself, the good and the bad, through the characters and events. He depicted himself through Madame Bovary, showed the world his real self and not just a faà ¯Ã‚ ¿Ã‚ ½ade. His need for love, compassion and the fond of the arts were shown to the readers as Madame Bovary. The uses of metaphors are in the most common way unlike Alexander Theroux's novel The Wogs where he uses a profuse amount of metaphors in one paragraph. Flaubert uses the metaphors to clarify or to detail something, â€Å"we would throw them [caps] under the bench so hard that they struck the wall and raised a cloud of dust†¦Ã¢â‚¬ (MB, 2) To make the scene seem more interesting Flaubert would transition very well from writing without any literary devices to adding metaphors without a notice. This did not make the novel seem award at all but make it flow through very nicely. The way Flaubert added any dialogue made it as if any person would say such thing or he would make it seem so poetic it would seem so romantic. Flaubert made Charles' dialogue seem so dull like his character and Emma is so versatile. She would speak one way to Charles and another way to the pharmacist. Flaubert would make each of the characters had their own way of speaking as if the characters were alive and had their own personality and style. Flaubert follows the outline in Techniques in Fiction not perfectly but it does seem as if he tried. I know the outline was not used when Flaubert wrote this novel but it just shows how well of an author he is. The principles stated in the Techniques in Fiction are followed by Flaubert in Madame Bovary. There maybe a slight exception but that is very rare and most of the time the outline is followed. The manner in which Flaubert uses attribution is as the book puts it, where each character should have its own way of talking. The dialogue is not he said, she said because the dialogue is with emotion, â€Å"she exclaimed in surprise.†(MB, 120) 4. Characterization The characters display a certain consistency, even thought hey are subject to change. Like Charles is the kind of character that remains the same throughout the entire novel, unlike Emma who is the kind of character that is all innocent in the beginning and then come to a bigger city, becomes brash. Only Emma is the character that changes but the rest of the minor characters remain the same. The way the characters are depicted in the novel is not that descriptive but they are portrayed in the way they talk amongst themselves or by the way the other characters see them. The way Emma is first described for the first time when Charles first sees her. â€Å"Her hair was divided into two sections by a fine part running down the middle of her head; †¦Ã¢â‚¬ (MB, 13) Charles is described by the author as â€Å"a country boy, about fifteen, taller than all of us†. (MB, 1) When the characters meet each other the description runs in the thought of their heads. The use of expression, habits, gestures and movements are used very selectively for each character to make them seem alive. â€Å"†¦ he had outbursts of anger, followed by plaintive moans of infinite sweetness and the notes that pored from his bare throat were full of sobs and kisses.†(MB, 193) The expressions are used mostly describe the feelings for each other and their passionate quarrel or when Emma gets annoyed of Charles. Just off the dialogue, the behavioral status of the characters can be shown such as Emma and her attitude towards her husband Charles. â€Å"Ah, he carries a knife in his pocket, like a peasant.†(MB, 88) It can also show the love for the lovers in the affair. Just of the dialogue the characters show if they respect and love the other person or if they just show off as if they actually do care but they really do not. The way each of the characters speak is as if they have a mind of their own. Flaubert would make each of the characters had their own way of speaking as if the characters were alive and had their own personality and style. Emma would talked is hate to Charles and Berthe but with respect and compassion to the apothecary, the pharmacist and especially the men she is fond of, Rodolphe and Leon. They each have a different personality so it would just make sense if they talked differently. The attitude that each character has towards themselves is honorable. Emma has that sense of respect but also an impression of arrogance, the way she would end up in debt even after the bills had been loaned to her. They do not quarrel but they get along by going to their neighbors houses at night after dinner, or in Emma's case, to her lover's house. They way she has to go to his house secretly by following â€Å"the walls that ran along the water's edge†. (MB, 141) The character past comes in the beginning of the novel to show us what their personality is going to be like when they are introduced. 5. Point of View The point of view tells us from which perspective is the story being told. There may be ten different characters that means there would be ten different perceptions. The author has to decide in which perspective they would like the story to told from because each of the characters has a different outlook and opinion on the predicament. There might be a character that is almost invisible that can see everything, feel the characters emotions and clarify those sensations into the story, like the narrator in Madame Bovary. 6. Background; Setting; Place; Milieu As the story is placed in France during time that Gustave Flaubert is in, makes the story seem more reasonable since that Flaubert actually knows what is happening during the time. It is as if he has had some personal experiences. At first Charles is in a school because the country did not have the education that his parents wanted. It went on from there, the setting is still in France but it went from the country to a city back tot the country and back to the city. Once Charles got his professional degree, he moved in to a village sort of place, Tostes, where he married an old widow. Then he goes to a farm where Emma lives. They marry and stay at Tostes until there is a proposition in Rouen. The couple only stays in Tostes for about 2 years. That is where the rest of the story is, where Emma transforms from an innocent farm girl to a lust driven woman. 7. Narrative Style: Time and Pace in Fiction Flaubert told the story in a very reasonable fashion. He did not speed up quickly and leave out details nor did he go to slow and let each scene drag on. Each scene was perfectly proportional to the amount of dialogue and the narration. Each scene shows what is happening and is not leaving anything out like behavior, attitude, ect. Each scene coincides with each other; it does not seem out of place compared to the other. Flaubert also does not have the narrator state something and the character does it, but he lets the readers find out eventually. It doe not seem as if Flaubert made a plan or had a certain strategy on how to write the novel. Out of the four techniques that most authors use to sum up the storyline, Flaubert uses several separate scenes with narration going along with it. Having too much dialogue would dull the novel a little because the novel is mostly about Emma and the emotion she has. Time is very effective in the novel because it flashbacks in the beginning of the novel not confusing the readers and each time Emma remembers her life in Les Bertaux but as a mere remembrance. (MB, 44) The time scale is very effective in the sense that the story takes place in many years and it is not all cluttered up in to one day like Classical Literature. Having the time in that way helps build up the story and make it go on easily without any gawkiness. The novel is written in a present past tense, where the action has already taken place when the narrator is describing the scene, â€Å"But Charles replied that they were leaving the following day†. (MB, 198) if it was all in present tense it would not make sense because the setting and time is in the past around the late 19th century. Having it in the present past makes it seem more like a movie in the reader's mind, making the story more imaginative. 8. Plot and Story Some people would say that the plot and the story are interchangeable but the plot is the only thing the readers are interested in because it brings in suspense while the story is the whole account where it has all the minor details and a whole cluster of facts. The classical approach to writing a plot is to have description and background information, then to have the rising action in which the problem will derive from and after all that, the crisis. From there the character realizes there is a problem and then the catastrophe. Now here is the Madame Bovary plot summery in the classic approach. Emma is country born but reared in the city. She later marries a prosperous doctor but the only problem is that she does not love him. They move to Rouen and his practice is even more affluent. She realizes that she has feeling for her neighbor's younger roommate. One day she meets a very charming man and soon they start to have an affair. Things get to intense and he leaves. She secretly has an affair with her neighbor's roommate. She spends more and more money on him and their â€Å"home†. Soon she is too in debt and she must pay it all back to the â€Å"loan officer†. She does not have enough money by the deadline so she decides to k ill her self. Now the practical solution for a plot seems more reasonable than the classic approach that Aristotle had conceived. There is a problem, the crisis deepens, then the problem is recognized and after that, the world is changed, for the better or for the worse. It is somewhat ironic that Emma has cheated on her husband and she has hit a dead end, she has nowhere to go and her status has been stripped from her, no wonder she decided to kill herself. There is no explanation for Charles to treat her like a goddess even what she has put him though. When Emma first felt something for Leon, which was the first sign that something was going to happen. Whenever Charles gives something to her, she acts as if it is not good enough for her but she keeps on spending money on herself and not anyone else, even her own daughter. When Madame Bovary dies, it was a bit of a shock because she wanted to live in riches and show Rouen what she really is about, but after her scandal came public, that must have put a deep hole in her reputation. There was not a real surprise end because Charles says numerous times that he could not live with out Emma and when he did die of grief, it was sad for them to leave their daughter as an orphan. This novel definitely had a double plot because of the affairs and the debt she keeps digging deeper into. When she had her first affair with Rodolphe, I was sure that she was going to get caught but she was saved. That did not stop her though. She had feelings for Leon and she made sure that they would spend time together at least once a week. Each time she lied, she had to lie again to cover up the previous lies and all she ended up in was a huge web of lies that she got confused in. Flaubert did not complete all of the checkpoints in Techniques in Fiction because they all do not apply to every novel but they include every novel. Each novel has a different genre and each genre has different expectations. In each genre, there are sub genres and they require to have certain things. 9. Organic Form and Final Meaning Flaubert is an emotional person who does not give a care about the world and what they think about him and his novel. He never wrote the book for the shameless readers but the idealists who have the sense of modernization. His views of the â€Å"modern†world are quite different from the idealist that the world really was not modern but it was only in our heads and that technology has increased world knowledge. His writing techniques and the need for perfection; The methods in which he reaches perfection is not of normal people, he boasts out loud for hours until is sounds the way he needs it to sound. He wanted to be known for his perfection and not how he modernized the world. Gustave Flaubert is a realist who is infatuated with perfection and style. Flaubert wanted to show society what hey were really about but he did not want to make it complicated by explaining it so he showed it through his characters. He wanted to make an impacted on culture and not just another reading book. One of the reasons why this novel is faithless is because he grew up at the height of the romance movement and that is how the people of civilization behaved. Gustave believed that the personality and style of the author must vanish into the book and the book must not lose its originality. He deemed that style was impersonal and it is unique in the sense that expressing things are intensified in color. Who would think that to take the dreariest setting, the prettiest characters, and the most common to would make a masterpiece? All of theses symbols: the knife, the silly cap, cigar case, all encompassed who Charles really was, a lowly doctor with no individuality. The way Flaubert included the â€Å"small, ignoble Venice†of the river in Rouen and the pimples on his first wife's face was like †the budding of spring†made the scene more interesting making his style more impressive and ideal. The way Emma sees Charles as the dorky village doctor, and how the children say as unromantic, clearly shows the lack of respect the she has for him, his entire life is devoted to her. To show that even cared he forgave her lover saying that it was destiny that choose its path. The way Flaubert embraced Charles and his affection to his daughter Berthe has included a bit of himself and his care for his motherless niece. Madame Bovary is a historicist fallacy because the readers judge the book because of the time it was written in and what the time and setting is. Flaubert did not want dell with the lawsuits and the modernization of France. All he wanted to do was put out in words what societies doing. His need for perfection really made him strive for the perfect sound. He would work for hours on days until he could find that one word that drove him crazy.
Monday, September 16, 2019
The Oort Cloud
The Oort Cloud The Oort cloud is a vast swarm of some 2 trillion comets orbiting our star in the most distant reaches of our solar system, extending from beyond the orbits of Neptune and Pluto out to 100,000 times the Earth-Sun distance. Almost one-third the distance to the nearest star. While the planets are confined to a flattened disk in the solar system, the Oort cloud forms a spherical shell centered on the Sun, which gradually flattens down to an extended disk in the inner region, called the Kuiper belt.Bright comets observed through telescopes or with the naked eye get thrown out of the Oort cloud or Kuiper belt, and become visible when they get close to enough so that the Sun's energy can transform the surface ices into gases. These gases drag off the embedded dust, and we see the light reflected from the dust as a tail. Comets are the leftover icy building blocks from the time of planet formation, which formed in the region of the outer planets. Essentially thesecomets are d irty snowballs, composed primarily of water ice, with some carbon monoxide and other ices, in addition to interstellar dust.When their orbits passed close enough to the giant planets to be affected, some were thrown toward the Sun and some were tossed outward toward the distant reaches of the solar system, the spherical swarm we now call the Oort cloud. Some of the comets sent inward hit the inner rocky planets, and probably contributed a significant amount of ocean water and organic material, the building blocks of life, to Earth. Comets that live in the Oort cloud are especially important scientifically because they have been kept in a perpetual deep freeze since the formation of our solar system 4. 6 billion years ago.This means that they preserve, nearly intact, a record of the chemical conditions during the first few million years of the solar system's history, and can be used to unravel our solar system's origins much like an archaeologist uses artifacts to decipher an ancient civilization. The Oort cloud is thought to occupy a vast space from somewhere between 2,000 and 5,000 AU (0. 03 and 0. 08 ly)[12] to as far as 50,000 AU (0. 79 ly)[3] from the Sun. Some estimates place the outer edge at between 100,000 and 200,000 AU (1. 58 and 3. 16 ly). [12] The region can be subdivided into a spherical outer Oort cloud of 20,000–50,000 AU (0. 2–0. 79 ly), and a doughnut-shaped inner Oort cloud of 2,000–20,000 AU (0. 03–0. 32 ly). The outer cloud is only weakly bound to the Sun and supplies the long-period (and possibly Halley-type) comets to inside the orbit of Neptune. [3] The inner Oort cloud is also known as the Hills cloud, named after J. G. Hills, who proposed its existence in 1981. [13] Models predict that the inner cloud should have tens or hundreds of times as many cometary nuclei as the outer halo;[13][14][15] it is seen as a possible source of new comets to resupply the relatively tenuous outer cloud as the latter's nu mbers are gradually depleted.The Hills cloud explains the continued existence of the Oort cloud after billions of year The outer Oort cloud is believed to contain several trillion individual objects larger than approximately 1 km (0. 62 mi)[3] (with many billions with absolute magnitudes brighter than 11â€â€corresponding to approximately 20 km (12 mi) diameter), with neighboring objects typically tens of millions of kilometres apart. Its total mass is not known with certainty, but, assuming that Halley's comet is a suitable prototype for all comets within the outer Oort cloud, the estimated combined mass is 3? 025 kg (7? 1025 lb or roughly five times the mass of the Earth). Earlier it was thought to be more massive (up to 380 Earth masses), but improved knowledge of the size distribution of long-period comets has led to much lower estimates. The mass of the inner Oort Cloud is not currently known. If analyses of comets are representative of the whole, the vast majority of Oort-cloud objects consist of various ices such as water, methane, ethane, carbon monoxide and hydrogen cyanide.However, the discovery of the object 1996 PW, an asteroid in an orbit more typical of a long-period comet, suggests that the cloud may also contain rocky objects. Analysis of the carbon and nitrogen isotope ratios in both the Oort cloud and Jupiter-family comets shows little difference between the two, despite their vastly separate regions of origin. This suggests that both originated from the original protosolar cloud,a conclusion also supported by studies of granular size in Oort-cloud comets by the recent impact study of Jupiter-family comet.
Sunday, September 15, 2019
Constitution
CONSTITUTIONAL LAW TUTORIAL DISCUSSION 2 a) Discuss the fundamental difference between the provisional organic law and the ruling under Kaseng v Namaliu. The provisional laws are organic laws that were enacted before the constitution came into operation. The organic laws were enacted by the National Constituent Assembly before the Independence. According to section 266 of the constitution it states: (1) If before Independence Day the constituent assembly has made an instrument expressed to be a provisional organic law, the instrument takes effect, on Independence Day, as if it were an organic law made and coming into effect on that day. 2) If before Independence Day the constituent assembly has made an instrument expressed to be a provisional act of parliament made for the purpose of bringing any provision of this constitution into effective operation on Independence Day, as if it were an act of parliament made and coming into effect on that day. Therefore the provisional organic law s take its effect on the independence day of Papua New Guinea on the 16th of September 1975. The organic laws were adopted into the constitution and ‘force of laws’ were given to these provisional laws.Thus the provisional organic laws were enacted and came into operation together with the constitution since the constitution has to come into power first before it expressly authorised the organic laws as stated in section 12(1) (a) where it state; â€Å"an organic law is a law made by the Parliament in respect of a matter of provision for which by way of an organic law is expressly authorised by the constitution. †However in the case of Kaseng and Namaliu [1995] PNGLR 481 the premiere for western province Isidore kaseng on behalf of all premieres is arguing against the passing of constitutional amendment No 16.In this case the authorising law which is the constitutional amendment No 16 is not yet being enforced when they propose to amend the organic law on provin cial government, thus the passing of the OLPGLLG was referred to as void by kaseng because it is inconsistent with the constitution under section 12(1) (a). Therefore the fundamental difference between the situation in the ruling of kaseng v Namaliu and the provisional organic laws is that on the former case the enactment of the provisional law takes place at different times while the proposal law and constitutional Amendment 16 occur at the same time on the latter case. ) Discussion Discuss the case of NTN pty v The State [1986] PNGLR 167 In this case the contract was between the NTN pty the applicant and the State. Here the state went into an agreement with the NTN pty to start a commercial television station to an existing one. They agreed to start their broadcasting according to clause 4. 2 of their contract on 14 July 1986. The NTN pty limited then got itself a licence and venture into the business. However there was a change in the government on July 10 1986.The new government through the parliament exercised its legislative power under section 109(3) (b) and enforced a new parliamentary act the radiocommunication (television) regulation in 1986. This act prohibits the broadcast of television until 31st January 1988. Thus, from this cause the NTN pty filed a case against the validity of the act. The state claim that the electromagnetic spectrum is within the borders of PNG and so no one has the right to access it since it’s the property of PNG unless given permission.The state further on to claim that the act made is not against the fundamental right to freedom and expression and publication. Therefore the NTN pty applied to the national court pursuant to section 57 of the constitution claiming its right to the freedom of information under section 46 of the constitution. Thus the situation went into appeal to the Supreme Court and the Supreme Court held that the Act was unconditional since it did not comply with section 38 and it also violet the a pplicant’s right to publish and broadcast information under section 46 of the constitution. (c) Discussion i) How the constitution can be altered as specified under section 13 According to section 13 of the constitution it states â€Å"this constitution may be altered only by law made by the Parliament that- (a) Is expressed to be a law to alter this constitution; and (b) Is made and certified in accordance with section 14 (making of alterations to the constitution and organic laws). Therefore section 13 clearly state that to make alteration to the constitution the law must be expressly authorised by the constitution and also it must in accordance and certified with section 14 of the constitution.Section 14 provides with the steps to follow before a proposed law is introduced into the parliament. When it enters the parliament the speaker will then certify that law in the parliament. Thus to alter the proposed law to the constitution by the parliament that same formality must be followed with the support of the majority of votes as stated in section 17 of the constitution. (ii) In the making of alteration of the constitution and the organic laws under section 14 and 17 of the constitution, the procedure the parliament has to follow is firstly to propose a law to alter the constitution or organic law.Since these are no ordinary laws the laws must be carefully supported by a majority of vote as stated in section 17 of the constitution whereby it states â€Å" subject to this section, in relation to a proposed law to alter a provision of this constitution the prescribed majority of votes for the purpose of section 14 ( making of alterations to the constitution and the organic laws) is the majority of votes prescribed by this constitution in relation to that provision, or if no majority is prescribed a two third majority vote. However the parliament must debate this proposed law during different meetings of the parliament and separated in time by at least two months as stated in section 14 (2) (a) (b). further on section 14 (2) (b) state â€Å"†¦the proposed law must be published by the speaker in full in the National Gazette, and calculated, in accordance with the standing of the parliament, to all members of the parliament not less than one month before it is formally introduced into the parliament. When the proposed law finally circulated to all members of the parliament then the speaker will announce under the National seal and according to the parliament standing orders section 100, when the procedure is complete the new law will then come into operation. Therefore the alteration to the constitution and organic law can be done at this stage. Bibliography Kwa E . L, 2008, Constitutional law of Papua New Guinea, UPNG Press, PNG, p. 27. Kwa E .L, 2001, PAPUA NEW GUINEA CONSTITUTIONAL LAW, UPNG Printery, PNG, p. 10. PNG Law Report. UNIVERSITY OF PAPUA NEW GUINEA CONSTITUTIONAL LAW TUTORIAL TWO NAME: LETIARA PELLIE ID NUMBER: 2 0131227 PROGRAM: LLB 1 TUTORIAL DAY: WEDNESDAY 5-6PM TUTOR: LECTURER: AFREN MENEI DUE DATE: 22/03/13 â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ [ 1 ]. Kwa E L 2008 Constitutional Law of Papua New Guinea UPNG press PNG p27 [ 2 ]. PNG Law report [ 3 ]. Kwa L E 2001, PAPUA NEW GUINEA CONSTITUTIONAL LAW, UPNG Printery PNG p, 10.
Saturday, September 14, 2019
Baldwin Bicycle Company Essay
Make a recommendation regarding the future strategic direction if the company. According to the SWOT analysis, MD is regarded as a star taking the BCG matrix. Therefore MD should hold its position within the market. In order to do this, we have recommended a few strategies for MD to maintain its position. To maintain its star position, MD needs to be proactive and be constantly aware of its environment. Currently there is an opportunity in the Chinese market. MD has plans to penetrate this market. In order to be successful, MD needs to thoroughly analyse this market and tailor its products to the target market. Due to the growing industry and increasing competition, MD needs to also integrate a differentiation strategy. According to the weaknesses, MD is currently having problems with delivering excellent customer service. Whilst MD has invested in employee training and values customer service within the organisation, this may be an area MD needs to strengthen on. This will help differentiate itself from competitors such as Wendy’s and Burger King and hence continue to hold its position within the market. DEVELOPMENT and RECOMMENDATIONS FOR IMPLEMENTATION OF STRATEGIC OPTIONS Strategic options: Reduction of employee training spending (lowering employee turnover); Taking advantage of organic food industry popularity (develop new products for new segments); Advantage of human health problems (improvement of products). 1 Reduction of employee training spending (lowering employee turnover). In order to reduce of employee training spending and to lower turnover, we would like to suggest: To give the job just for highly motivated people. It means, that they are going to be loyal and not to leave job so fast; To train new employees using ’’Big Brother’’ principle. New employees would be trained by employees, who are working longer. In this way, company reduces training spending, new employees are trained by the people, who are working inside the company and do the same things every day. To motivate employees and always take care about their expectations. It can be money premiums for good working in the end of the month (or year), some employees parties, ’’Employee of the week (month)’’ competition and etc.; also employer should take a look of what employee is expected from employer and try to solve that, ex. Maybe employee is not expected to get premium every month, but for good and loyal working he would like that the company would pay his child studies fee after 5 years. 2. Taking advantage of organic food industry popularity (develop new products for new segments); McDonald’s is not that company, who suggest the most organic food, so they can try: To make a line of organic food in their menu and take a look what is more popular and healthy for their customers. If it is going more popular than usual menu food, it is more worth to make all food in organic way, even it is more expensive. First of all, people like what is natural, and then they are interested in the price. To be in a partnership with scientists and doctors in order to take care of their customers heath. Everybody knows that organic food makes people feel better and healthier; also it affects nature in a good way. McDonald’s declares that ’’everything is for customer’’, so it must take an advantage of organic food popularity and ’’make’’ their customers to live healthier and in more natural way. To make big advertisement companies declaring organic food pluses and make it more popular in such way. Many people loves McDonald’s food, so it has an authority and can show good example of necessity of organic food in people life and compare how organic and usual McDonald’s food effect customers’ health and all the nature about them. 3. Advantage of human health problems (improvement of products) McDonald’s is big food supplying company, and all of us know, how food affects our health. It is one of the main factors, what built our body and strength our brains. Knowing that, McDonald’s should: Suggest just high quality, improved products, which is full of vitamins and minerals. So, it means that the company must improve their products, all the food must be certificated and fit for all healthy food standards. Be in a contact with suppliers, who supply products for McDonald’s food and always check if the products is natural, high standard and healthy for all of age customers. Contact with doctors, scientist and improve their products to fit for all of age customers, even they have some problems with their stomach. It means to make measures and find what the best is for all possible customers. Strategists have a tremendous amount of both latitude and responsibility in developing and balancing the strategic options of an organization. The countless decisions required of these managers can be overwhelming considering the potential consequences of incorrect decisions. One way to deal with this complexity is through categorization; one categorization scheme is to classify corporate-level strategy decisions into three different types or grand strategies (Porter, 1985). These grand strategies involve efforts to expand business operations (growth strategies), decrease the scope of business operations (retrenchment strategies) or maintain the status quo (stability strategies). More specifically, growth strategies are designed to expand an organization’s performance, usually as measured by sales, profits, product mix, market coverage, market share or other accounting and market-based variables. Typical growth strategies involve one or more of the following: _ with a concentration strategy the firm attempts to achieve greater market penetration by becoming highly efficient at servicing its market with a limited product line (E.g. McDonalds in fast foods) by using a vertical integration strategy, the firm attempts to expand the scope of its current operations by undertaking business activities formerly performed by one of its suppliers (backward integration) or by undertaking business activities performed by a business in its channel of distribution (forward integration) _ a diversification strategy entails moving into different markets or adding different products to its mix. If the products or markets are related to existing product or service offerings, the strategy is called concentric diversification. If expansion is into Products or services unrelated to the firm’s existing business, the diversification is called conglomerate diversification. In order for MCD to enhance its competitive advantage and market share in the fast food industry, the organization must consider the following recommendations. 1. Implement Online Ordering Globally There has been a growing trend of food delivery in the China and Middle Eastern Markets. In order to capitalize on this demand and meet customer preferences, MCD has implemented an online ordering system in selected regions such Asia, Middle East and Africa (Jargon, 2011). However, MCD should consider expanding this growth strategy throughout all its stores. It is expected that if MCD proceeded with this strategy, the organization will be able to attract build its target market, especially tech savvy teenagers. This will in turn improve its market share and competitive advantage in the fast food industry (Donnelly, 2013). Moreover, by employing online ordering, MCD will experience an increased efficiency as the ordering process will be timely and reduces the chance of error as opposed to ordering via a call center (Jargon, 2011). Additionally, there will be a reduction in operating costs, especially in MCD call centers as ordering will be steered to an online platform (Jargon, 2011) Counteracting this benefit of online ordering, MCD needs ensure that its product quality is not undermined. Specifically, high quality equipment with insulators should be used in order to retain the warmth of food, without it getting soggy (Jargon, 2011). Currently, MCD has a flat rate for orders in China, however charges a fee ranging between fifteen to twenty percent on the order price in other countries (Jargon, 2011). However, MCD’s rival, KFC currently charges a flat rate on its delivery orders. Therefore, it is recommended that MCD implements a flat rate on delivery orders in all its fast food outlets in order to maintain consistency and remain competitive in the market (Jargon, 2011). 2. Increase the number of healthy options in MCD’s menu As raised in 1.0 of this report, changing customer tastes and preferences towards healthy eating has posed a threat for MCD. Since, MCD is an influential brand in society; the organization has faced scrutiny by several health groups over its menu lacking healthy options (Strom, 2013). In order to rectify this issue, MCD is currently developing initiatives in order to improve to menu to suit with the changing culture in society. Specifically, the organization is proposing make significant changes to its menu, particularly developing food that is low in salt and sugar by 2020 in regions that account for over eighty five percent of sales (Strom, 2013). Furthermore, MCD is proposing to place less emphasis on its menu items that are deemed to be unhealthy to children in its marketing campaigns (Strom, 2013). Currently, MCD has placed premium pricing on its healthy options and this has downgraded its competitive advantage. This is due to rival, Subway being successful in its ability to sell healthy and fresh fast food at affordable prices (Strom, 2013). Therefore, in order to match this, MCD should consider incorporating more fresh produce into its menu selection that is also reasonably priced. Additionally, rival Burger King recently announced its new turkey burger to its menu (Strom, 2013). As a result, introducing more lean meat options into its menu is recommended to MCD in order to appeal to health conscious individuals.
Friday, September 13, 2019
Vans Skateboard Marketing Case Study Example | Topics and Well Written Essays - 1250 words
Vans Skateboard Marketing - Case Study Example With this objective as their motto, they have employed many strategies starting from the designing stage and extending up to the marketing stage. Vans is an American brand which sells all types of shoes and hats that appeal to all the market segments. The product, Vans Skateboard shoes DD-66 Black/Black/Punk Dots is a classic skateboard shoe which targets the youth as its target audience. Van shoes come with latest designs that attracts the intended segment of customers as it supports the aspirations of the youth. The model feature is a boardfeel technology which delivers high performance and quality. The new cupsole design makes the user more comfortable in terms of grip and flexibility. The new screen printed canvass gives the product an elegant look and renders it a stylish appearance. Vans Skateboard shoes are equipped with Boardfeel technology which takes cup sole construction to the next level by replicating the grip and feel of vulcanized but with better support and cushioning. The customer will benefit from its classic styling and performance. The premium look and designing with the suede upper side render the shoes an elegant outlook and style. The screen printed canvass gives the product a more attractive design and comfort. ... These products are Designed in such a manner as to deliver high performance Vulcanized grip will help in gaining increased support and grip. The product comes with high quality which makes it lasts for a long time. Vans Skateboard shoes will give the user an individual style statement and personality and the user will feel more comfortable with its light and flexible design. (Vans DD-66 Skate Shoe - Mens). (Vans Network). (Vans Skateboard Shoes DD-66-Black/Black/Punck Dots). Product Branding: The branding strategy of Vans is based on its long years of heritage that helps them to achieve authenticity and thereby credibility among the customers. Vans is focusing on the core sports like snowboarding, skateboarding, surfing etc, which are generally aimed for fun, and adventure. Thus, the main marketing strategy is to promote these sports and thereby promote the brand. As per the branding strategy of Vans, "the goal of creating a leadership position for our brand and a strong emotional connection with our customers." (Business: Introduction). Target Audience: A target market is a type of market that has want or need of your product or service. (How to Identify Target Market). Vans started its skateboard division after they noticed the booming surfing and skateboard culture in California. The targeted customers of Vans come under the age group of 10-24 years from all over the world who are active participants and emulators of sports culture. The marketing strategy of Vans thus focuses on creating and maintaining these customers through sports and entertainment events, such as Vans Warped Tour, Vans skate parks, Vans Triple Crown etc... The brand name evokes interest in the target audience as many people consider it as
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