Marketing Communications Campaign (Advertisement) for a Masters Degree Essay

Marketing Communications Campaign (Advertisement) for a Masters Degree - Essay Example This paper illustrates several aspects outstand about the advert observed, which makes it attract the eye of the person that sees it. Firstly, the poster is very clear; the details that are given are straightforward. No exaggerations are made, the information is very categorical and features exactly what potential learner may want to know. Its clarity also arouses interest since the interested person would like to call and know more; otherwise, uninterested parties are kept away easily. Another characteristic of the advert is that it takes a very simplistic approach; the design is simple while the information provided takes a narrow scope but it provides the platform in which an interested person may go to seek for more information. However, the simplistic approach has made them leave some of the vital information that could be more attractive or giving more directions to the user, for example, the University website. If this detail is added the advert can most likely capture a bette r attention and the ease of getting further information enhanced. Adverts are prone to zipping and zapping by the consumers. Research has indicated that zipping and zapping have the ability to interfere with the processing of information presented in an advert this is because of it is strongly linked to the information processing of the human brain. Recommendations made towards the elimination of this advertising impediment are to reduce the airing period or otherwise increase the speed of the presentation when airing through the television. In this advert, the brevity of information provided gives it the perfect presentation that will already feed the consumer before the thought of zipping or zapping gets into their mind. Well, despite the effects of these two aspects the viewer will already have the information with them. This makes it very easy to retrieve the information without much strain. The ease is brought about by the fact that the viewer is likely to capture the name of t he institution as well as the program hence they can seek the information from the internet when they are in need of the program information.

Principles of Managing Operations Essay Example | Topics and Well Written Essays - 2250 words

Principles of Managing Operations - Essay Example Galloway defines 'Operations Management' as 'all activities concerned with the deliberate transformation of materials, information or customers' Elaborating his definition he states that 'Operations Management' is "concerned with both the effective and efficient management of any operation." (1998 1-2) Johnston et al define 'Operations Management' as "concerned with the design, planning, control and improvement of an organization's resources and processes to produce goods or services for customers." Thus key management tasks in operations management are designing, planning, controlling, improvement of activities; transforming input resources into goods or services (input-transformation-output); understanding the organisation's strategic intentions and translating them into operations and performance objectives which in turn guide operations decisions about design, planning, control and improvement of operations resources and processes. (1997 15-25) Supermarkets are self-service food stores stocking and selling a variety of goods including groceries, foods, medicines, clothes, alcohol (where permitted) and other household goods. Supermarkets may offer some goods produced by them but more generally they retail products of many manufacturers. They are often chains of stores supplied by the distribution centres of large businesses. Today they offer home deliveries, online transactions, extend their services to credit cards and other financial products (e.g. Tesco in the UK). They operate on the principles of 'economies of scale' because of which they are able to offer products cheap and convenience because they offer a variety of goods and services in one location. While these features are common to all supermarkets, the creativity with which a supermarket market markets its products (or services), establishes its brand equity and ultimately the quality of services it offers lend it the winning edge. 1. Product Design: As we have seen earlier the brand differentiator in the case of supermarkets is their quality of service to customers. In the case of manufactured goods the customer is not involved in the transformation process and the finished product is stocked prior to supply. On the other hand, American Marketing Association defines a "service" as "Activities, benefits or satisfactions, which are offered for sale or provided in connection with sale of goods." (Galloway 1998 1-2) Customer satisfaction in the context of supermarkets is obtained by locating them in their vicinity or offering free home delivery, offering large varieties to suit customer tastes and delight, the ease with which a customer can find or is helped to find his/her requirements, the efficiency with which the customer is serviced, pricing vis--vis competitors and of course underwriting quality of the products sold. It is difficult to define which of these issues appeals to individual customers but to be in business a supermarket has to strike a balance among them. A customer who is not able to find (for e.g.) sugar in a supermarket, a customer who can not find his favourite brand of coffee because the supermarket does not stock it, a customer who does not find a ready attendant to

All projects are expected to realise a certain Value Essay

All projects are expected to realise a certain Value - Essay Example Taking care of the elderly on an individual or family perspective can be a daunting task hence predisposing the elderly to lower quality of care. The LA project is therefore expected to generate value to the stakeholders such as the construction workers, the government, the families of the elderly, and the general population well-being in general. The family is one of the greatest beneficiaries that tap the benefit of having the elderly among them be taken care of. The challenge of caregiving among the elderly is demonstrated by the costs, energy, and the time taken with the elderly. These three important components can be used in other activities when there is a specialized care that is centralized by the LA. In essence, the elderly gets to have quality care while the family is less involved in the care. This means that they are able to tap insurmountable value from the establishment. The value in the family is also enhanced by the view that little effort is required in looking at the interest of the elderly among them. The LA home environment also adds value to the elderly by making them interact with others and hence have their view of life from the elderly perspective. The chances of the elderly being mistreated will be expected to be minimized since they are kept way from the family members and other caregivers that can easily mistreat them. In addition, the services that is provided in some home settings are poor or inadequate for the wellbeing of the elderly. This means that the elderly get to get quality care from the LA facility. The establishment of the LA project generates value to the constructors that tap a number of related benefits. Though indirectly related to caregiving for the elderly, the construction of the project will require contractors that will be paid in order to develop the project, these will further require suppliers and employees. All these stakeholders among

Globalization and Youth Essay Example for Free

Globalization and Youth Essay Globalization and Culture mean different things to different people and the emerging generation will shape the future of both. There has been cultural implications are central to understanding human side of globalization in youth culture as a whole. Youth are important but the society does not realize this because they are paying attention to more the cultural side of the problem. No longer is it a question of whether globalization is having an impact on all aspects of human life; the more pressing question being asked today is what that impact entails. The core goal is to explore the situated effects of the era in which we are living now on the global and local cultures of young people† according to Jacqueline Kennelly. The youth have come to represent both the moral decline of eroding social fabric and the hope for a new and creative response to challenging times in which global youth cultures have responded to that incorporates the limits and possibilities of the contemporary era. There have been many laws that have made children and the youth enter into the market in ways they should not. The implications of this situation is that young people are now required to turn inward- to themselves and in some cases their families in order to respond to enormous uncertainties and risk associated with modern life. Youth studies appear to have increased on how we need to represent local youth identities and social practices within international, transnational or global contexts. This challenge is repeated across many different types of study and worked through in a variety ways. There is a common thread that will help young people’s identities and lives today must or should be understood with reference to global phenomena and frameworks and in terms of how they can negotiate and are formed in the intersection of local and global contexts. People are beginning to question about youth identities today, one of the key problems is that young people do not realize the gains and losses these youth are facing in the local and global comparison. Many of these studies have realized that youth research examines the impact of globalization on the youth experience and identity and in various ways engages with the local and global dualism as conceptual frameworks that have been studied throughout the years. These studies show more of strengths than weaknesses due to the global levels in focus with the local, national and global levels. The youth have been studied for many years which mean there is a lot to more research about how globalization will affect the many concerns today. Contemporary youth research is conducted in the era of cultural globalization and this means that it can cause more trouble to what is being studied. Globalization in youth is something hard to explain but it is easy to explain when talking about the world as a whole. It shows that youth do have a big impact on the world because they are learning to set an example for when they grow up to show that they can make changes as their role models have. Academic youth and culture have been long understood as inseparable and closely related to one another since education is important if they want to have good paying careers. Most of this information is based on the ethnic culture since we have different types it is hard to know which ones will be successful and who will be the troublemakers. The context of globalization processes understanding and the preservation of ethnic self-identity has become important value for that reason our youth needs to understand that the lifestyle is different from what it was a few years ago because youth are using more technology and seem to know more about situations before the adults tend to know. As Sam George states â€Å" Young people have a symbiotic relationship with globalization that accelerates its influence in their lives†, and studies have shown that people have been denied the existence of globalization of culture. As explained it is widely agreed that there is no such thing as global culture, but it has not been figured out and it hard to explain since youth and globalization have different aspects. It is difficult to discern between global and local influences between the spatial effects of globalization in our everyday lives. This is a special issue that needs to be addressed to the point that the youth cultural spaces that have been immune to social inequalities. As explained in many of these articles we see that youth have created new social and cultural spaces in the global and local communities that experience problems with race, class and gender all over the world. I think youth need to have more focus because everyday in the news something is going on with children getting into trouble or dying for unknown reasons. Such as getting shot for wearing a hoodie or taking unknown drugs that affect them by hanging around bad influences this is an example of how youth culture By mapping and troubling how these frameworks operate in recent research about youth and globalization, Kennelly â€Å"asks how researchers interpret that represent apparent transformations in their lives. † Education also plays an important role in the youth culture because the education systems are organized nationally and there has been suspicion that globalization has been on the rise in these communities according to Julie McLeod. Global or transnational changes do not simply happen in global either and can manifest in particular places and times. As Kenneth Hultqvist (2003) argues while there â€Å" is nothing global or general per se,† globalizing trends and ideas are made â€Å"global by being inserted and translated and put to work on various local (national) contexts†. There have been many studies that can be used and be understood about many ideas and truths about young people in today’s society. It also involves looking at local translations and not only of global discourses in the economic processed and how it impacts the experience of young people. The word Globalization has been widely used in the last ten years of the last century especially after the collapse of the Soviet Union. Globalization appeared clearly in a period a little more than ten years and was based in the USA after the collapse of the socialist bloc . Thus globalization moved in rapid leaps skipping time phases especially after the Information and communication revolution, the arm race, the unipolar hegemony over third-world countries and countries of the previous socialist bloc . Globalization was introduced at the beginning as a modernizing aspect that brings about changes in the scientific block. Globalization was introduced at the beginning as a modernizing aspect that brings about changes in the scientific, just like cultural and political fields that aims at linking economic and technological advancement associating things to establish a new global civilization that is in the interests of the global centre that produces technology and leads the phenomena of the flow of commodities, services, construction and other things prevailing in western countries, especially America , to other countries and third world countries in particular. And we believe that globalization especially cultural globalization has different impacts because at first glance, the concept of globalization calls for the unification of ideas, values and ways of thinking among different peoples of the world as a means providing a broad area of mutual understanding and bringing people closer and securing world peace and these are all goals worth respect and appreciation . This triggered more inquiries about globalization; its nature, facts, illusions, advantages, disadvantages and how to deal with it. According to Nadine Dolby and Fazal Rizvi (2008), â€Å"consider the different forms and intensification of youth mobility- physical, imagined,virtual,desired,enforced- across both local and global spaces. † People in different regions are caught up in the continual circulation of global culture, through all types of media, movies and the internet; this is has recently changed since the circumstances that young people inhabit are different from the past. Young people are affected by the local and global dynamic is represented as a part of how they become modern and it not really understood in social or political shapes the young peoples daily lives. There is a fact that globalization represents the local as acted upon, as powerless in the face of global forces and it is argued that power is not confined to the global. As explained by Jacqueline Kennelly not resolving potential debates and argues that an important and fruitful direction for youth studies can be found in more historically enriched approaches to researching â€Å"young people today†. As discussed in many of these articles about youth culture has given me a better perspective of how that are existent throughout the world. The notion is that the late modern condition of globalization is influenced by such forces that are being met by powerfully globalizing forces. Multiple research has been done throughout the world with economic, academic and other resources has been essential because there has been global, political and social forces causing all the young people from being privileged like other countries. Young people are at the very heart of this unfolding global economic and cultural order. Also to acknowledge the effects of national location with all the local and global relations with the contemporary youth has caused many problems and needs to be changed right away without it becoming a major problem. Many discussions have been done about youth culture in different countries because some people may want to know what is going on with youth especially in global communities since we cannot be close to them.

Stakeholders Involved in Decision Making

Stakeholders Involved in Decision Making Mitchelle Malijan In every policy making process, the elements involved, and the most engaged people are those who are on the higher ranks of the organisational chart, such as the board of directors, managers, and supervisors. The reason for this is because another key factor in the approval of any policies is the monetary fund or budget needed to execute such plan of action. In line with this, the budget is usually handled and managed by those who are in the higher division of any organisation, thus giving them the power and influence over the whole system. However, it is always ideal to involve all the participating individuals, such as the staffs and consumers as well in the making of any policy. This is because the employees are the ones who are in direct connection to the problems that are identified which will be the foundation of the policy making procedure. Overall, the staffs doing most of the jobs are the ones greatly affected by any problems recognised that is why it is really important for these group of people to be part of the decision making process in creating any policies. Workplace Any work place may be run by a variety of leaders with different and diverse management styles. It depends on the type of company that they handle. However, the important thing in making decisions in the work place is the welfare of the staffs and employees. It is because these people are the ones who are in direct involvement to any work related issues in the company, even though the decisions are done by those who are in the higher rank in the office, like the directors, CEO’s and the like. Due to this scenario, an applicable decision making model for this particular area may be the Contingency Theory. Contingency theory states that a leader must have a good relationship with his members. It also expresses that no particular or specific style will be perfect and always suitable for every organisation. These factors; Leader-member relationship, his power and authority over the people, will make up for the favourability of any situation.[1] At the end of the day, the decision to be done by the manager or leader will still depend whether his subordinates or staff will agree on it. Government The government is a group of leaders who are having influence or power over a particular assembly of people or community. This entails the idea that a leader must possess a quality of a good commander who is firm, strong, and determined; but still must be able to communicate and listen well to his people who are under his authority. That is why a decision making model which may be applicable for this area is the Political Bargaining Model. The Political Bargaining Model states that every decision making process that is influenced by certain factors, like what the people or participants bargain, want and need in a particular scenario or environment. This model can be used in the government setting as the government, even though run by leaders, is still created by the people since they are the ones being managed and they are the ones who voted for those leaders to be in their position. So in the end, what matters most is the people’s consensus and decision. To make this simple, the leaders must serve these people who put them to the place where they are now. This is relevant though in a democratic government. Since the leaders in the government have the job and responsibility to maintain and safeguard the welfare of their subordinates, they must be able to do what is best for them, and be flexible as much as possible to attend to their necessities and wants. In this system, collaboration and give and take actions between the members and the leaders are evident. Professional Organisations A professional organisation is defined as any group of individuals who are working in the same line of business or occupation.[2] This organisation, commonly not profit generating, aims to promote, enhance, and develop the existing performance or scope of practice of the profession that it is involved with. It also targets to protect and safe guard the welfare, safety, and interest of its members and stakeholders.[3] Examples of these groups are organisations like the Nursing Council of New Zealand, Chartered Professional Engineers Council, and the like. In making decisions for the professional organisational setting, the organisational process model may be applicable. This is because the policy created by these bodies lies on the existing rules that each profession possesses. In addition to this idea, it is mentioned that a professional organisation, as the definition states, aims to improve and develop the scope of practice of the occupation it covers. Hence, the organisational process model of decision making is a suitable pattern and framework for this area of politics and policy that a health care professional may be immersed with. An example for this can be the case of creating a policy to manage the working hours and shifts of nurses in hospitals and health care facilities. This proposal will rely on the existing fact of the working hours and schedules that a nurse have; say for instance 40 hours per week and shifting from night to day duties. To reduce the risk for health hazards, stress, and fatigue for employees, some changes or adjustments will be recommended for this. Like giving allowance of around 9 hours for those nurses who will be shifting duties from night to day, or vice versa. In this recommendation, nurses will still be working on different shifts, as per required in their profession, and also still get the same working hours required. Community A community is a small or large unit in the society that is composed of group of people who are sharing the same interests, pursuits, and goals in life. Any decisions that are to be done with regard to this circle must be beneficial for the majority and their interest. Decisions must also be done in line with the current trends, situations, and circumstances. So, for this area, a suitable decision making pattern may be the Garbage Can Model. The Garbage Can Model is defined as the opposite of the rational decision making model, thus, leading it to the thought that it may be disorganised and confusing as opposed to the other one. But, if looking deep into its meaning and context, the Garbage can model can be a sensible tool to solve issues in the community because it uses the four elements: people or members, issues, the solutions, and the choices. By studying those four factors, decisions are being formulated in a practical way and less time consuming because the only needed things are taken into consideration. This scenario can be compared in an emergency situation in an emergency department in the hospital. The decisions to be done by the health care professionals such as the doctors and nurses will be solely based on the client’s condition and diagnosis (represents people and issues), the possible interventions that can be done to alleviate the pain or cure the ailment (solutions), and the choices (equipment an d medications available). This way, resources are maximised and only the essential factors are considered. This is the reason why this model is suitable for the community setting since in this area, various issues may arise because of the number of people involved in this association, so a decision maker must be able to focus on one problem at a time, and lay down only the needed solution choices for such to avoid confusion and time wastage. References: Shpak, S. (2014). The Contingency Theory of Decision Making. Retrieved from: http://smallbusiness.chron.com/contingency-theory-decision-making-44645.html Reference for Business. (2014). Retrieved from: http://www.referenceforbusiness.com/encyclopedia/Per-Pro/Professional-and-Trade-Organizations.html Wikipedia: Professional Organisation. (n.d.). Retrieved from: http://en.wikipedia.org/wiki/Professional_association [1] [2] [3]

Who Really Has the Power? Essay examples -- Political Science

The strongest branch of government is the Executive branch because it holds the most influential power of the "Three" (being the Executive, the Legislative, and the judicial branch) as well as many other "informal powers". Though the strengths of each branch of government were meant to maintain equality in the government, due to informal powers, the executive branch can override a veto from either branch. In addition, the president, who is a part of the executive branch, is more or less the face of the country, therefore the president is able gain popularity among the citizens of the United States as well as major businesses, who have the power to vote and sponsor their appointed leader ( i.e. the president). Each branch of government has a specific role: the Legislative branch is in charge of creating laws, the Executive branch has the power to enforce these laws as well as promote and develop policy, and the judicial branch is responsible for interpreting these laws. Each branch was also created to keep the other in check; this system was called "checks and balances", which worked in various ways (Remy p65). One way being that the president can veto or reject the legislation of a law. Though in some cases Congress can override a presidential veto through a two-third's vote between both houses of legislation in conjunction with approving appointed judges. The judicial branch also holds a balance between the other branches with the power to bind congress and the president with judicial review. An example of judicial review would be the case of Brown v. Board of Education. During this case the "separate but equal" doctrine was repealed because it was considered a violation of the fourtee nth amendment and thus, unconstitutional (... ...one else. The laws created need to be enforced and interpreted, without them the basis of America would be gone due to lack of proper law. Congress a controls taxes as well, which is connected to everyone in the United States, from elected officials to the common citizen. Works Cited http://fpc.state.gov/documents/organization/6216.pdf Remy, Richard. United States Government Democracy In Action. 8787 Orion Place, Columbus, OH. Glencoe/McGraw-Hill. 2002. Print http://www.mentalfloss.com/blogs/archives/21442 http://jpart.oxfordjournals.org/content/7/3/461.abstract http://voices.yahoo.com/what-does-board-education-do-5772712.html http://www.ustaxcourt.gov/about.htm http://voices.yahoo.com/what-does-board-education-do-5772712.html http://www.watson.org/~lisa/blackhistory/early-civilrights/brown.html http://crime.about.com/od/police/a/miranda_rights.htm

History of H&M Essay

H & M, (Hennes & Mauritz AB) is a Swedish multinational retail-clothing company, known for its trendy fashion clothing for men, women, teenagers and children. It started out as a single womenswear store in 1947, and subsequently transformed to a global company offering fashion for the whole family, and their home. The business concept is to give the customer unbeatable value by offering fashion and quality at the best price. H&M ensures the best price by having few middlemen, having a broad, in-depth knowledge of design, fashion, textiles, buying the right products from the right markets, and being cost-conscious at every stage. H&M is driven by seven core values, namely; Keep it simple, Straight forward and open-minded, Constant improvement, Entrepreneurial spirit, Cost conscious, Team work, Belief in people. H&M’s quality testing is extensive, coupled with hard work to make sure goods are produced with least possible environmental impact and under good working conditions. Production is outsourced to independent suppliers as H&M does not own any factories. Apart from this, H&M does not own any of its stores, as they rent store space from international and local landlords. H&M is present in 43 countries and has employed about 94,000 people as of 2011. It has 2,325 stores at end of 2011 and 2,629 stores at end of August 2012. It is ranked the second largest global clothing retailer behind Zara and No. 1 user of organic cotton worldwide. Current Logistics process of H&M H&M does not own any factory, they have outsourced to external suppliers that managed two departments: Procurement and Production. The Procurement function focuses on customers, fashion and composition of the range. The clothing designs are created in Sweden by around 100 internal designers, 50 pattern designers and an estimated 100 buyers. H&M’s method of production is customer-driven. The company puts emphasis into research and forecasting of emerging trends, both through traditional research methods and innovative ones such as street trends. This activity is conducted by central staff and national offices which are responsible for detecting new trends. The production function involves 21 production offices. H&M purchases garments from about 750 suppliers, in which 60% of production takes place in Asia and the rest mainly in Europe. The production offices have a mediating function between the internal buying department and external suppliers. They ensure that the buyers’ orders are sent to the right supplier, the goods produced are of the correct price and quality and that the suppliers adhere to the company’s code of conduct. Additionally, production offices also deal with the checking and testing of sample garments, which contributes to reducing lead times. The decision of determining which supplier is the right one is not only a matter of cost-efficiency but is dependent on other factors such as transport times, import quotas and quality control aspects. To reduce risk, buying is carried out on an ongoing basis throughout the year. Continuous IT developments over the years have helped to support H&M logistics. While the inventory management is primarily handled within the H&M organisation, transport is outsourced to third parties. In terms of distribution, H&M adopts sea transportation where their finished products are shipped to a distribution centre in Germany, which will serve as a transit terminal. The transit terminal will be en-routed to receive the goods from all the suppliers across the world. Upon arrival at the designated location, goods are inspected and allocated either in a store or in the centralised warehouse. The role of the warehouse is to hold and replenish inventory levels in stores according to selling trends.